The Silver Fountain labels represent the fountains at the 1925 Art Deco Expo in Paris, they were used in 1928 to mark the 100th anniversary of the founding of Guerlain. The perfumes were boxed in a blue and silver box and the perfumes were presented in a clear glass bottle called the "petit beurre" or little butter pat..
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Tuesday, February 5, 2013
Muguet by Guerlain c1833
Muguet by Guerlain, introduced in 1833,takes its name from the French term for “Lily of the Valley.” The word "Muguet," pronounced "mew-geh," evokes a sense of delicate elegance and purity, as Lily of the Valley is a small, bell-shaped flower known for its sweet, fresh fragrance and its association with springtime renewal. The choice of this name underscores the perfume’s intention to capture the essence of these pristine, fleeting blooms.
In scent, “Muguet” conjures a vision of a lush, verdant garden where the air is filled with the light, airy aroma of Lily of the Valley. The fragrance opens with a fresh, green note that evokes the crispness of morning dew on delicate white petals. This is complemented by a subtle sweetness that lingers, reminiscent of a soft, floral breeze wafting through a sunlit meadow. The scent is both uplifting and soothing, capturing the ethereal beauty and transient nature of the flower.
During the 19th century, the perfume industry was deeply invested in creating scents that mirrored the natural world, and Muguet was no exception. At the time, many fragrances were centered around complex floral bouquets, often enriched with animalic undertones to add depth and sophistication. Guerlain’s Muguet distinguished itself by focusing on the pure, unadulterated scent of Lily of the Valley, presenting a fragrance that was both simple and refined. This choice reflected the period’s fascination with capturing nature’s most delicate scents while still adhering to the prevalent trend of incorporating rich, layered compositions.
Apres L'Ondee by Guerlain c1906
Après L'Ondée by Guerlain, launched in 1906 and created by Jacques Guerlain, is a poetic and evocative name that perfectly reflects the inspiration behind the fragrance. In French, "Après L'Ondée" translates to "After the Shower" or "After the Rain," capturing the delicate and fleeting moment when the rain has passed, and nature begins to stir again under the warmth of the sun. Pronounced "AHPRAY-LUNDAY," the name itself conjures a sense of tranquility and renewal, a moment of peace after the storm. Jacques Guerlain, known for his love of nature and the emotional landscapes it evokes, likely chose this name to encapsulate the gentle beauty of a spring garden refreshed by rain—a theme of renewal, rebirth, and the fleeting beauty of life.
The phrase "Après L'Ondée" brings to mind soft images of a misty garden, where drops of rain still cling to flower petals and leaves, and the air is filled with the scent of wet earth, damp grass, and blooming flowers. It evokes a calm, reflective mood—perhaps a sense of nostalgia or longing—creating an atmosphere that is both serene and wistful. The perfume was inspired by the smell of nature after a spring rain, known as petrichor, and blends this natural scent with the warmth of flowers that have been gently kissed by the sun. The name itself stirs up emotions of freshness, purity, and a delicate sense of melancholy, capturing the beauty of transitory moments in nature and life.
In scent, Après L'Ondée is interpreted as soft, powdery, and floral, reflecting the freshness of a garden after a rain shower. Based on the formula for Voilette de Madame, it combines violet, iris, and heliotrope with hints of warm spice and subtle earthiness, representing the interplay between rain-drenched flowers and the return of sunshine. The fragrance evokes the clean, crisp smell of the air, touched with a light sweetness from the blooming flowers and a gentle warmth from the earth beneath. It captures both the freshness of rain and the comforting warmth that follows, creating a fragrance that feels ethereal yet grounded.
For women in the early 1900s, a perfume called Après L'Ondée would have likely evoked a romantic and poetic sentiment. This was a period of optimism and refinement, at the height of the Belle Époque, where art, culture, and beauty flourished. Women of the time were becoming more engaged with the emerging modern world, but they also held onto ideals of grace, nature, and beauty. A fragrance that drew from the imagery of nature and the beauty of a post-rain garden would have resonated with their desire for elegance, refinement, and emotional expression. The softness and naturalistic inspiration behind the fragrance would appeal to their appreciation for art, poetry, and the symbolic beauty of fleeting moments in life.