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Saturday, December 6, 2014

L'Heure Bleue Anniversary Edition Box Set c2012

Limited edition box set featuring three new interpretations of L'Heure Bleue by Thierry Wasser, alongside a bottle of the regular Parfum. The blue velvet presentation case is decorated with silver pearl embroidery spelling the Guerlain name, an artwork by Lesage Atelier de Broderie. All four bottles are the 30 ml size.


The new interpretations are meant to symbolize the three parts of a day and night.
  • Morning - L’Aurore (Eau de Toilette)
  • Midday - Le Zénith (Eau de Parfum) 
  • Midnight - Le Crépuscule (Parfum)
They are composed with orange blossom, orris, heliotrope, white musk and gourmand notes, clearly inspired by the original classic but with a luminous and modern twist. The boxed set retails for 3000 €. The Eau de Parfum version will come out as standard-priced Parisienne edition in 2013.



The three interpretations labels show clock hands, each one poised at the different times of the day.