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Friday, February 1, 2013

Chant d'Aromes c1962

Chant D'Aromes: created in 1962, the first Guerlain fragrance made specifically for young girls.

Created by Jean-Paul Guerlain who was inspired to create it with an early love of his in mind.

It took more than 450 experiments five Guerlain noses (Jean-Pierre's Jean-Jacques', Jean-Paul's, Marcel's, Raymond's) and seven long years to make Chant d'Aromes an overnight success.


Original Fragrance Composition:


So what does it smell like? It is classified as a floral chypre fragrance for women. Lively, fresh, floral notes, young.

  • Top notes: plum, aldehydes, gardenia, bergamot, mandarin
  • Middle notes: syringa, jasmine, honeysuckle, rose de Mai, vetiver, sandalwood, musk
  • Base notes: musk, heliotrope, oakmoss

Fragrance Composition:


From Guerlain:
“A century ago lovers were shyer than now, and conveyed their deepest emotions by means of flowers. An orchid clutched in a maiden’s moist hand said, “I await,” while a sprig of holly sent through the mail meant “I’m afraid to approach.” Guerlain has taken the essence of the most eloquent flowers and compressed it into a fragrance. Chant D’Aromes. When there are no words.”

So what does it smell like? It is a crisp, green, mossy chypre perfume with dominant notes of aldehydes, honeysuckle and jasmine.
  • Top notes: aldehydes, citrus notes, mirabelle plum, gardenia
  • Middle notes: jasmine, honeysuckle, clove buds, ylang ylang
  • Base notes: benzoin, musk, olibanum, frankincense, vetiver, oakmoss, sandalwood, vanilla, heliotrope


Country Life, 1973:
"Guerlain's large coffret has perfume, eau de cologne, bath oil, dusting powder and soap and is available in Chant d'Aromes. £"27 14s., or Mitsouko, £"22 3s. Their prettily boxed talcum powder and cologne in three fragrances, Chant d'Aromes, Mitsouko or No.90 (Shalimar)"

The line consisted of the following products in the late 1960s-1970s:
  • Parfum
  • Parfum Spray
  • Eau de Toilette
  • Eau de Cologne
  • Spray Cologne
  • Film Spray Parfumé
  • Capillaque
  • Bath Oil
  • Déodorant
  • Talc 
  • Crème Hydratante
  • Flanelle pour le linge


Bottles:


Presented in a bottle designed by Robert Granai, holding parfum. Also produced in the quadrilobe flacon (parfum), the Goutte flacon (eau de toilette), and the Montre flacon (eau de cologne) and various spray bottles over the years.

 
photo by drouot

 








Fate of the Fragrance:


The fragrance has been reformulated around 2005-2006 to exclude the oakmoss, and has been substituted by tree moss. This reformulation is classified as a floral chypre fragrance for women.



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