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Tuesday, February 12, 2013

Guerlain's First USA Boutique c1984


From a press release fro 1984:


"The House of Guerlain is proud to announce the opening in April, 1984 of their first boutique in the United States. In keeping with the Guerlain tradition of uncompromising devotion to quality and refinement, the boutique will be in Bergdorf Goodman on Fifth Avenue, New York City.

The inauguration of the boutique has been planned tp coincide with the American launch of Issima, Guerlain’s luxury skin care line which will be offered exclusively at Bergdorf. Issima, a complete revitalizing beauty treatment range containing Hydrolastine, has been very successful worldwide since its introduction in 1980.

The Guerlain boutique at Bergdorf will carry severa other exclusive offerings as well as all the fragrances currently sold in the United States. The newly available fragrances will be:

  • Eau de Cologne du Coq, created in 1894.
  • Apres L‘Ondee, created in 1906
  • Eau de Fleurs de Cedrat, created in 1920
  • Vol de Nuit, created in 1933
  • Eau de Guerlain, created in 1974


Also in the new boutique, will be the complete line of the famous Guerlain floral soaps of iris, geranium, jasmin, fleurs des alpes, and savon de jeune age.

The rotunda on the First Floor of Bergdorf Goodman has been beautifully redesigned to be evocative of the Guerlain boutique on the Champs-Elysees in Paris."





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