Guerlain Packaging: Zig Zag Boxes

Starting in 1967 Guerlain packaged their fragrances, cosmetics and skincare products in black and white boxes imprinted with a zig zag like pattern. In the center of these boxes was a raised golden seal with the name of the fragrance or product in the center. This design was used until 1983, when a new design appeared.

used from 1967 til 1983.

advertisement from 1969.

Instead of the black and white boxes, these boxes now were different colors for different fragrances and the zig zags were now either black or gold, depending on the color of the boxes. This design was used up until 2008, when the boxes were then made up of a muted gold color with no zig zags.

used from 1983 til 2008.

used from 2008 to present