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Tuesday, February 12, 2013
Guerlain's First USA Boutique c1984
From a press release fro 1984:
"The House of Guerlain is proud to announce the opening in April, 1984 of their first boutique in the United States. In keeping with the Guerlain tradition of uncompromising devotion to quality and refinement, the boutique will be in Bergdorf Goodman on Fifth Avenue, New York City.
The inauguration of the boutique has been planned tp coincide with the American launch of Issima, Guerlain’s luxury skin care line which will be offered exclusively at Bergdorf. Issima, a complete revitalizing beauty treatment range containing Hydrolastine, has been very successful worldwide since its introduction in 1980.
The Guerlain boutique at Bergdorf will carry several other exclusive offerings as well as all the fragrances currently sold in the United States. The newly available fragrances will be:
- Eau de Cologne du Coq, created in 1894.
- Apres L‘Ondee, created in 1906
- Eau de Fleurs de Cedrat, created in 1920
- Vol de Nuit, created in 1933
- Eau de Guerlain, created in 1974
Also in the new boutique, will be the complete line of the famous Guerlain floral soaps of iris, geranium, jasmin, fleurs des alpes, and savon de jeune age.
The rotunda on the First Floor of Bergdorf Goodman has been beautifully redesigned to be evocative of the Guerlain boutique on the Champs-Elysees in Paris."
Habit Rouge L'Extrait c2008
Habit Rouge L'Extrait: created as a limited edition in 2008, Habit Rouge L'Extrait soon proved so popular that it was decided to make a new batch each year. Unlike Guerlain's best-sellers, Habit Rouge L'Extrait is not in continuous production.
From Guerlain:
From Guerlain:
"Created in 1965, Habit Rouge was the first oriental fragrance for men in perfumery. From the moment of its launch, this tribute to Guerlain's passion for the dressage of horses created an element of surprise with its scents of sensual and bold vanilla. An oriental that is by turns citrusy, warm and accented with vanilla, it expresses the genius of contrast and well-mastered emotions.
Habit Rouge incarnates a man who is enamoured of refinement and capable of all manner of audacity. He lives his life fervently and distinguishes himself with a trail of extreme sensuality.
With its modern geometry and mastery of form, Habit Rouge has an eternally elegant French appeal.
Oriental.
Rich, enveloping, audacious.
Habit Rouge L'Extrait is a fragrance with multi-facetted voluptuousness and a devilishly ardent spicy heart. Its base, revealing Guerlinade notes of vanilla and patchouli, as well as leathery notes, is twice as exhilarating.
Habit Rouge L'Extrait is one of the very first men's extracts in perfumery. Created in 2008, it met with immediate success."
Paradis Interdit c2011
Paradis Interdit: created in 2011, exclusive, limited edition. To compose the new perfume, Thierry Wasser, drew his inspiration from the book of formulas containing the secrets of Guerlain perfumes for over 180 years. Forbidden Paradise, a name loaded with wonders and mysteries.
Reve de Lune c2012
Reve de Lune: created in 2012, is simply a reissue of Jean-Paul Guerlain's Metallica, a limited edition Eau de Toilette from 2000 (subsequently renamed Metalys), reworked by Thierry Wasser to constitute Parfum concentration.
L'Abeille de Guerlain c2010
L'Abeille de Guerlain: launched in 2010 as a limited edition fragrance housed in an exceptional limited edition collector's flacon. Fragrance created by Thierry Wasser.