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Friday, February 15, 2013

Perfume Shopping...A Difficult Choice...in 1953



From left to right and top to bottom: 

Ever After by Paquin, Prétexte by Jeanne Lanvin, Indiscret by Lucien Lelong. 

Detchema by Revillon, Cuir de Russie by Chanel, Magie by Lancôme, Fugue by Roger et Gallet, Parfum des Parfums by Molinard, Je Reviens by Worth, Femme by Marcel Rochas. 

 Le Dix by Balenciaga, Succès Fou by Schiaparelli, Diorama by Christian Dior, Fath de Fath, 5 de Molyneux, Shalimar by Guerlain, Le Dandy by D'Orsay. 

Crêpe de Chine by Millot, Feu Rouge by Sauzé, Eau de Toilette Joy by Patou, Le Muguet du Bonheur by Caron, Tweed by Lenthéric, Visa by Robert Piguet, Robe d'un Soir by Carven. 

Griffonnage by Jacques Griffe, Météor by Coty, Sortilège by Le Galion, Chantilly by Houbigant, Cœur Joie by Nina Ricci, Jolie Madame by Pierre Balmain, Amour Sorcier by Germaine Lecomte.

Réplique by Raphaël, J'Aime by Heim, Etourdissant by Jean Desprez, Antilope by Weil, Futur by Renoir, Inclination by LT Piver, Voodoo by Dana.

Vetiver Pour Elle c2004

Vetiver Pour Elle: created in 2004 by Jean-Paul Guerlain, exclusively for French retailer Aelia. as a limited edition in duty free shops.

The perfume was “pre-launched” in Aelia/Aéroports de Paris outlets at Paris Charles de Gaulle and Paris Orly airports, where it was available from 18 August to 30 September. From October onwards, it was rolled out to other Aelia travel retail locations, such as Nice and Lyon airports, and Eurostar Gare du Nord. To promote the launch, Aelia created special free-standing floor and counter-top merchandising units.


El Djezir by Guerlain c1883

El Djezir by Guerlain, launched in 1883, is a fragrance steeped in historical and cultural significance. The name "El Djezir" is derived from the Arabic term meaning "the warrior" and is an early reference to the present-day country of Algeria. During the late 19th century, Algeria was a French colony, and this connection likely influenced Guerlain’s choice of name.

The term "El Djezir" evokes powerful imagery and emotions. The word suggests a sense of strength, bravery, and the rich cultural heritage of North Africa. It conjures images of the rugged landscape of Algeria, with its vibrant and exotic essence, embodying both the mystique of the desert and the vitality of its people. The name implies a fragrance with a bold and exotic character, perhaps reflecting the diverse and dynamic nature of the region.

In scent, "El Djezir" would likely be interpreted as a complex and intriguing blend, incorporating elements that capture the essence of Algeria’s landscape and culture. This might include rich, earthy notes reminiscent of the desert, combined with exotic spices and resins that reflect the region’s aromatic traditions. The fragrance could also feature hints of local flora, offering a sensory journey through the varied and aromatic landscape of Algeria.




Bouquet de Countess of Jersey c1840

Bouquet de Comtesse de Jersey: created in 1840 by Guerlain for Sarah Sophia Child Villiers, Countess of Jersey.