Industria Argentina

Prior to 1930, an Argentinian bottle with the extremely rarely seen label "GUERLAIN PARIS Bs. AIRES", and the words "Extracto" (perfume extract) and "Industria Argentina" in addition to "L'HEURE BLEUE". 

One often forgets that Argentina, before WWII, had an extremely wealthy upper class and was, until the 1920's, the main non-European luxury export market. It was passed by the United States only around 1920. The bottle has 2 additional labels in the back: "contenido 20 cc neto" (net content 2/3 fl.oz) and "Guerlain Perfumista S.A, graduacion alcoolica 37 gr" (Guerlain Perfumers, 37-proof alcool). 

Under the bottom of the bottle, "GUERLAIN INDUSTRIA ARGENTINA " is molded into the glass.

Contrary to the boxes sold in Europe and in the USA at the time, the word GUERLAIN was not printed on the outside cardboard. The back of the box had a small label with the name and address of the retailer most likely from the downtown part of Buenos Aires. 

Here are two carre flacons for Jicky, the old labels are marked "Extrait Jicky" and "Industria Argentina" at the top of the label, as you can see, the labels are in very bad shape. The base of the bottle is embossed with "Guerlain France Paris" and the one side has the Woman with Flags logo. The bottle is 4.0" approx. tall. This finished product was produced in Argentina with Guerlain's imported French concentrated extracts for the South American market.