In 1918, Guerlain launched “Poudre aux Ballons”, a face powder that was scented in various perfumes such as L'Heure Bleue.
The pretty powder box's lid featured a trio of angels suspended from a balloon, the sides of the box are decorated with a panoramic view of Paris in 1828 featuring the Arc de Triomphe and Guerlain's first perfumery on the Place de l'Etoile, while other hot air balloons are flying in the air above. Guerlain was established in 1828 and the powder's introduction marked the firm's 100th anniversary. The polychromed paper covered cardboard box measures 2.8" diameter x 2.1" tall.
Guerlain used this lovely imagery as a tribute to a hot air balloon that was used as the first airmail service when the Prussians besieged Paris in 1870. Between September 23, 1870 and January 28, 1871, a total of 67 hot air balloons left Paris sending news and requests for assistance.
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