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Monday, December 30, 2013

Ladies In All Climates - Face Powder c1897

Ladies in all climates, universal light powder...

Guerlain reinvents one of its legendary powder in a limited and numbered series. Once upon a time in 1897, the Ladies in all climates powder which was intended to illuminate and refresh the complexion. At the Impressionist painters and photography, Guerlain wanted to capture the elusive atmospheric variations. New transport available to women traveling in all latitudes and Guerlain continued to expand worldwide. It was then apply to all women, whatever they are, wherever they are.

Ladies In All Climates was a natural evolution of the product. Sun exposure was taboo at the time, so the powder was formulated in 1897 to help women retain their pale coloring after being in the sun of the French colonies.


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Harper's Weekly, 1903:
"Beware all face powders which have the effect of whitening too much. The major part of these powders contain chemically active constituents which in time spoil the skin. Guerlain's powder 'Ladies in all Climates' is a product which is absolutely harmless, it vivifies the complexion and my ladies, prudence counsels you not to seek further effects from its use."
The Queenslander, Saturday 25 December 1915:
"Guerlain (15 Rue de la Paix, Paris) With his most respectful compliments calls attention to his POWDER. LADIES IN ALL CLIMATES. This Powder, which is made in four shades, White, Rachael, Pink, and Flesh Colour, is an absolutely neutral product; it cannot affect in any way the epidermis. Moreover, it is soft, and has a very agreeable perfume. It is so much neutral that it can be used during any medical treatment, even with sulphurous baths."


In 2013, Guerlain reissued exclusively 400 numbered pieces of this exceptional powder still halo skin in a veil of delicate and transparent light.


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