Eau Aromatique de Montpellier by Guerlain, launched in 1840, carries a name steeped in history and meaning. The phrase "Eau Aromatique de Montpellier" is French, translating to "Aromatic Water of Montpellier." This name would have immediately evoked images of the renowned city of Montpellier, a center of botanical and medicinal knowledge in France. Known for its esteemed medical school and rich tradition of herbalism, Montpellier was synonymous with the study and use of aromatic plants and healing herbs. The name "Eau Aromatique" itself suggests a blend of fragrant, plant-based essences, highlighting the natural and therapeutic qualities that would have been highly valued in the 19th century.
The name "Eau Aromatique de Montpellier" would have conjured up visions of verdant fields and meticulously cultivated gardens, where the air was thick with the scents of lavender, rosemary, and other Mediterranean herbs. This imagery would have stirred feelings of well-being, tranquility, and a connection to nature. In terms of scent, "Eau Aromatique de Montpellier" likely embodied a fresh, herbaceous fragrance, perhaps with notes of citrus or lavender, reminiscent of the aromatic plants that Montpellier was famous for.
Women of the time would have been drawn to a perfume named "Eau Aromatique de Montpellier" for its association with health, purity, and the natural world. The early 19th century was a period when societal values emphasized refinement, elegance, and a return to nature, reflecting the influence of Romanticism. Perfumes were often seen as more than just personal adornment; they were believed to have health benefits and were an important part of a woman's toilette. "Eau Aromatique de Montpellier" would have been perceived as a sophisticated and wholesome choice, appealing to women who desired a fragrance that was both fashionable and aligned with the era's ideals of natural beauty and well-being.
The 1840s were marked by a blend of progress and tradition. While industrialization was transforming cities and ways of life, there was also a strong undercurrent of Romanticism, which emphasized a deep appreciation for nature, history, and individual emotion. A fragrance like "Eau Aromatique de Montpellier" would have resonated with these cultural themes, offering a bridge between the modern world and the timeless appeal of nature. The choice of such a name by Guerlain not only reflected the company's innovative spirit but also its deep understanding of the cultural currents of the time, appealing to the desires and sensibilities of contemporary women.
