Guerlain Perfumes ad c1938

Examiner (Launceston, Tas. : 1900 - 1954), Wednesday 8 June 1938, page 11

Guerlain Perfume ad c1949

1949 ad featuring the Guerlain perfumes in the Flacon de Guerre (Wartime bottle)...which housed Shalimar, Jicky, Mitsouko, L'Heure Bleue, Sous Le Vent, Dawamesk, Geranium D'Espagne, Coque D'Or, and others.


The Argus (Melbourne, Vic. : 1848 - 1957), Tuesday 13 December 1949, page 6

Guerlain Lipsticks Ad c1938

The Australian Women's Weekly (1933 - 1982), Saturday 24 December 1938, page 39

Showing shades: Light, Medium, Dark, Orange, Tropical and Mandarine.

Guerlain article c1993

Guerlain article from the LA Times:

Guerlain Knows Fragrance Is Applied to Pulse Points
March 19, 1993 by |ROSE APODACA

"When Robert Guerlain discusses his family's 164-year contribution to the art of fragrances, he wryly remarks in his heavy-coated French accent: "It certainly smells of success." 

It's a great understatement coming from a member of the oldest family-owned fragrance and cosmetics company in the world. But it was in just that understated fashion that Guerlain spoke during a luncheon for 90 guests at Neiman Marcus Fashion Island last week. 

Guerlain was in the United States to officially launch the opening of four new in-store boutiques in the Southwest, including the Newport Beach location. There are 27 boutiques nationwide. As director of special projects, he has devoted much of his energy toward educating the consumer about the Guerlain name and the fragrance industry. 

In addition to signing bottles of Shalimar, Samsara, Imperial and other potions, he personalized copies of the English translation of the family biography, "Guerlain," by fragrance journalist Colette Fellous. 

The sensually written coffee table book was originally released in French in 1989 to coincide with the launch of Samsara, a fragrance that has become the company's most popular worldwide. Shalimar, which debuted in 1925, continues to rank as Guerlain's best-seller in the United States. 

The English-language version precedes the launch of a men's fragrance that will appear this fall in this country. Its name? Heritage."

Guerlain's Tropical Lipstick Shade c1935

The Argus (Melbourne, Vic. : 1848 - 1957), Thursday 6 June 1935, page 12, talks about Guerlain's Tropical shade of lipstick, this was a shade for their Rose du Moulin lipstick range.

"Guerlain has gone further afield. His newest lipstick is brown - quite brown - with a redding bases, and it is supposed to be worn by women who are careful to see that the rest of their make-up is suntanned to match. He calls it 'Tropical."

 

Gift Ideas c1936

The Land (Sydney, NSW : 1911 - 1954), Friday 20 November 1936, page 19, mentions Jicky (in the cobalt blue lanterne bottle), Sous Le Vent, Liu, Champs Elysees...

Here is teh same article, but you might be able to read this one better.

Scents that Match c1954

The Argus (Melbourne, Vic. : 1848 - 1957), Wednesday 21 July 1954, page 8

Rose du Moulin by Guerlain c1907

Rose du Moulin by Guerlain: created in 1907, a rose tinted pomade that was used to rouge the cheeks but could also be used on the lips.

La Poudre C'est Moi by Guerlain c1925

La Poudre C'est Moi by Guerlain: launched in 1925. This ultra fine face powder was scented with Shalimar. Originally created as a tribute to the Sun King Louis XIV, who famously pronounced "L'état c'est moi puisque le Roi c'est Moi."

A 1933 Guerlain ad states:

"Thrice artful is the Shalimar Powder of Guerlain. The tint for you is so marvellously [sic] blended that your skin blooms afresh at its touch ... with its texture so soft, so flattering that even in the glare of day the years seem to melt away ... and it clings through the hours with a consistency that you will adore. Scented with the fragrance of Shalimar, it is the ultimate touch of elegance in the art of make-up. At all smart shops in six marvellously [sic] perfect skin shades"

Rouge de la Cour by Guerlain c1910

Rouge de la Cour by Guerlain, introduced in the mid 19th century and was still being sold around 1910. This was sold as Court Rouge in the Guerlain catalogs, but was better known by the name rouge en tasse "pink saucers". It was item #434 in the Guerlain catalogs.

The pink saucers, also known as rouge de theatre, consisted of carthamus rouge (rouge vegetal) or carmine  mixed with a few drops of almond oil, and with mucilage of gum tragacanth, and spread upon porcelain or glass disks, which would have then be brushed on the cheeks with the fingers, a small puff, a piece of flannel, swab of cotton or a brush.

original image from a Guerlain catalog

photo by Lombrail-Teucquam

Cheek rouge, pressed into small glass pot. c1880-1915. Photo from imworld.aufeminin

Lait de Roses by Guerlain c1910

Lait de Roses ("Milk of Roses") 

This 1880s-1910 period skincare product was contained inside of a clear pressed glass bottle, created by Pochet et du Courval. The bottle was fitted with a cork covered with a black wax seal and held skin care "milks" or lotions such as Lait Virginal, Lait de Roses or Lait de Concombres. Notice the baroque label shown below. The bottle was available in two sizes:

• Mould # 3755 held 5 ounces (approx. 153cc)
• Mould # 6002 held 3 ounces (approx. 91cc)

 

A recipe from an 1848 formulary book is as follows:

Lait de rose dit Anglais:

You take:

• 1 pound sweet almonds and
• 4 lot (grams) of bitter almonds,

put both in a linen cloth and shake it around to dry them; Then take them to a mill, or if you don't have a mill, crush them in a stone mortar. When they are half crushed, let them melt in a glazed earthenware crucible in the Marienbad or over a gentle fire:

• 2 Loth (grams) Walrath
• 2 loths (grams) of maiden wax

While both substances are in the process of melting, add:

• 2 lots of white soap cut into pieces.

After all three substances have properly melted together, leave a small portion of the ground almonds in the mortar, pour some of the melted mass over them and continue rubbing vigorously in order to completely combine the two. While rubbing, you then gradually add the remaining almonds and the remaining melted mass and continue rubbing until you see neither the almonds nor the spermaceti, but until everything has become completely one.

Then pour together into a bottle:

• 2 measures of well water
• 1/2 measure of strong rose water
• 1/2 measure of strong wine spirit or rose spirit.

Mix all three liquids well together, gradually pour the mixture into the almond paste while stirring continuously and keep only a small amount of it for a use that will soon be specified. The diluted almond milk is then poured through a piece of pure and fine linen, but only in small portions, and the ground scrap is put aside for a while. When the straining is complete, put the ground mixture back into the mortar, rub it again and then dilute it with the teaspoon of water that you had reserved. Here you also squeeze the liquid through the linen wall and pour the milk to the other one.

Once this has been done, put a piece of muslin in four folds, give it the shape of a dute and put it in a funnel; Then strain the milk again through this muslin and it is ready.

 

The Ladies' Book of Etiquette, and Manual of Politeness: A Complete Handbook, 1872:

Creme Sid-Ous c1910

Creme Sid-Ous, a skin cream by Guerlain, created around 1910. This almond scented, white colored hand and face cream was still being sold in 1970 as Creme Sid'Ous.

photo by Lombrail-Teucquam

Guerlain Cream Jar c1800s

Rare cream or ointment jar, probably used in the Guerlain boutiques or at a an apothecary shop that sold Guerlain products, made up of cobalt blue glazed earthenware, handpainted in gilded enamel "Guerlain - 15 Rue de la Paix" - with its matching earthenware lid. Circa 1800s.

photo by Lombrail-Teucquam

Creme a la Fraise Pour le Teint c1880

Creme a la Fraise Pour le Teint c1880

"STRAWBERRY CREAM FOR THE FOUNDATION AND COVER"

By massaging a small amount of Crème à la Fraise, in a white porcelain jar with a small strawberry molded on the lid, this would moisturize and freshen the face.

Porcelain pot decorated with the Guerlain emblem of the "woman with flags" and titled "Guerlain Perfumer Patented SGDG" and "Rue de la Paix No. 15."

Circular lid, topped with a figural strawberry finial. Measures 2.36" diameter. Introduced in 1880. Marked on the bottom "A. Pillivuyt Foecy - Made in France".

photo by Lombrail -Teucquam

photo from an old ebay auction

Roselip by Guerlain, a tinted lip balm c1880-1910

Roselip, a lightly rose tinted lip balm housed in a tiny Sevres porcelain pot. It was available in two shades, a pink tint (#449), and a coral red tint (#450). This product was introduced around 1879/1880 and sold up until around 1910.

photo from original Guerlain catalog, the item on the left in the tin was Baume de la Ferte (#190), an ointment for chapped lips and nipples of mothers who were breastfeeding.

A popular recipe at the time, the rose lip pomade/balm/salve was made up of olive oil, whale oil, sweet almond oil, white wax, roses and Balsam of Peru.

from Perfumery and Kindred Arts: A Comprehensive Treatise on Perfumery, 1877

photo by drouot

Les Coeurs de Chamade c1999 Limited Edition

Les Coeurs de Chamade, a limited edition for Valentine's Day 1999. Chamade pour Homme was created as a masculine counterpart to the original Chamade, a woman's fragrance originally created in 1969.

Shalimar Scented Fan c1999 Limited Edition

This extremely rare Shalimar scented  folding fan was a 1999 limited edition item, which was probably a gift with purchase. The presentation box is made up of flocked midnight blue instead of the usual lilac hue associated with Shalimar. Notice the ornate design of the label on the box, this was also used for another limited edition item that came out that year, the alcohol-free Shalimar Silky Body Mist.

Shalimar Parfum and Eau de Cologne Sets c1950s-1970s

Shalimar Parfum and Eau de Cologne Sets c1950s-1970s

"Shalimar" - (c1970s) Made for the Canadian export, boxed set including a bottle of parfum extrait and a bottle of cologne with gilded stopper. Top:. 11 cm and 7.5 cm.

photo by Lombrail-Teucquam

"Shalimar" (c1960s) Box containing a bottle model shows two-tone orange and white label titled "Guerlain Shalimar Eau de Cologne" and a bottle bag, label titled tassel, golden cap. In his cabinet to brace, titled. H: 14.4 cm (model shows) and H: 7.5 cm (model bottle bag).

Photo by Neret-Minet Tessier.

Guerlain c1906

Harper's Weekly, Volume 50, 1906:

"PARISIAN SKETCHES - RUE DE LA PAIX 

Rue de la Paix! A magic name which by itself evokes all the marvels of elegance, art, and good taste, and to the glare of which all the pretty butterflies - the strangers - come to burn their wings, glittering symbol, the reflections of which, like the lustre of an incomparable diamond, fascinate the "elegantes" of the whole world. And who has created this repute! 

It is all due to those firms which, through their products have established this impeccable repute, and imposed names that are bound to be handed down to posterity. London, New York, Berlin, Vienna, St Petersburg, and so many other capitals will strive to rob Paris of the secret by which it attracts strangers: there will never be but one Rue de la Paix.

The old established firms, and we quote them at random - Au Coc, Cuvillier, Doucet, Guerlain, Mellerio, Worth, - and others have given by their taste and the excellence of their manufacture such value and notoriety to this famous Rue de la Paix that a curious exodus of industries has been witnessed: the jewellers abandoned the Palais Royal, the perfumers left the eccentric quarters, and those very ones who, up till then, had dreamed of but large figures, have felt compelled to come and establish themselves, at a great cost, in that selfsame Rue de la Paix, in the hopes that within the pall of the standard brands, their products would enjoy abroad the privileges attached to that name of world-wide repute.

Let us take an example at random which applies to all these old names: was there ever in any part of the globe a new and delicate perfume which puzzled you, you could hear this sentence. "Here is a perfume that surely comes from the Perfumer of Rue de la Paix," and neither name nor address were given; every one knew that it came from Guerlain's. 

In the affluence of competitors, it may perhaps soon become impossible to content one's self with the indication of the profession, the standard brands will have to defend their name, the "elegante" will require to add that, if her lace is delightfully scented, it is to Guerlain she owes it, although Guerlain's perfumes bear their true signature - so the Parisiennes tell us in their delicate subtility!"

Flacon Persane c1900

Extremely rare bottle created by Pochet et du Courval to hold Guerlain's eau de toilettes, first used around 1900. Mould No. 12088. Based on a 17th century Persian perfume flacon in the Guerlain family collection. On one side signed "HP" on the other side "Depose" and under the base "Guerlain Paris."

It held Esprit de Fleurs de Cedrat, and  other fragrances.

Stands 21cm/8.26" tall.

  

 

 

Flacon Brun Fume (Brown Smoke) c1933 -?

Flacon Brun Fume (Brown Smoke) c1933 -?


Flacon designed by Raymond Guerlain and made by Baccarat to hold extraits of Candide Effluve, A Travers Champs and Guerlinade.  Baccarat flacon #744.

Early Guerlain Advertisement c1850

Early advertisement for Guerlain perfumes and products found in The Boston Directory, 1850.

Early Guerlain advertisement c1865

Early advertisement for Guerlain products found in the The pharmaceutical journal and transactions - Volume 6 from 1865.

Early Guerlain advertisement c1853

Early advertisement found in the 1853 publication Things of Beauty Set with Gems of Verse by Carroll & Hutchinson.

Early Guerlain advertisement c1840

Early advertisement for William K. David, an importer located in Philadelphia, one of the first importers in America that sold Guerlain's products at the time. From the 1840 volume of A. E. Wright's Boston Directory.

Early Guerlain advertisement c1839

Early advertisement for Eugene Roussel, an importer located in Philadelphia, one of the first importers in America that sold Guerlain's products at the time. From the 1839 volume of A. M'Elroy's Philadelphia Directory.

Poudre aux Ballons c1918

In 1918, Guerlain launched “Poudre aux Ballons”, a face powder that was scented in various perfumes such as L'Heure Bleue.

The pretty powder box's lid featured a trio of angels suspended from a balloon, the sides of the box are decorated with a panoramic view of Paris in 1828 featuring the Arc de Triomphe and Guerlain's first perfumery on the Place de l'Etoile, while other hot air balloons are flying in the air above. Guerlain was established in 1828 and the powder's introduction marked the firm's 100th anniversary. The polychromed paper covered cardboard box measures 2.8" diameter x 2.1" tall.

Guerlain used this lovely imagery as a tribute to a hot air balloon that was used as the first airmail service when the Prussians besieged Paris in 1870.  Between September 23, 1870 and January 28, 1871, a total of 67 hot air balloons left Paris sending news and requests for assistance.

Jardins de Bagatelle by Guerlain c1982

Jardins de Bagatelle, launched in 1982 by Jean-Paul Guerlain, captures the essence of a beloved Parisian garden in both name and spirit. The fragrance takes its name from the Bagatelle Gardens, nestled within the Bois de Boulogne. These gardens trace their origins to 1775, when the Comte d'Artois, the brother of King Louis XVI, decided to construct a grand retreat after a playful wager with his sister-in-law, Marie Antoinette. Within just 64 days, the Château de Bagatelle rose, symbolizing the aristocratic pleasure of creating beauty on a whim. Over time, the gardens have become famous, not only for the elegant rose blossoms that fill the air with their intoxicating scent, but also as a romantic meeting place for lovers. Today, Jardins de Bagatelle still evokes the charm of that enchanting spot.

The word "Bagatelle" is French, and it means "a thing created for pleasure" or "a trifle." The name conveys a light-hearted sense of indulgence, something crafted not out of necessity but out of a desire to bring joy and delight. Pronounced [bar-gah-TEL], it rolls off the tongue with the same effortless grace as the gardens that inspired it.

The name Jardins de Bagatelle conjures vivid images of strolling through verdant pathways, surrounded by a sea of fragrant blooms. The air would be filled with the rich, heady scent of roses, mingling with fresh green notes of the park's vibrant flora. The word "Bagatelle" implies something light and playful, yet undeniably luxurious, echoing the carefree afternoons spent in the gardens of this historic estate. In scent, Jardins de Bagatelle would evoke a symphony of floral exuberance, a place where the elegance of nature is celebrated in every bloom. Women of the time would have interpreted this fragrance as a reflection of their own aspirations for beauty, pleasure, and a life filled with graceful indulgences.

The fragrance was launched at a time when women’s lives were expanding beyond traditional roles, with the 1980s representing a period of empowerment, yet also a return to feminine elegance and glamour. A perfume called Jardins de Bagatelle would resonate with women of the time who longed to balance sophistication with a sense of freedom and whimsy. The gardens themselves evoke a world of quiet luxury, where one could escape the pressures of modern life and lose oneself in the simple pleasure of a flower’s scent, much like wearing a fragrance to add a touch of joy to daily existence.