Guerlain Perfume ad c1937

Examiner (Launceston, Tas. : 1900 - 1954), Wednesday 7 July 1937, page 5

L'Heure Bleue, Jicky, Liu, Violette, Mitsouko, Jasmin, Shalimar, Sous Le Vent, Vol de Nuit.

Guerlain Perfumes ad c1949

Examiner (Launceston, Tas. : 1900 - 1954), Tuesday 11 October 1949, page 1

Jicky, Shalimar, Mitsouko, Liu, Sous Le Vent, L'Heure Bleue.

Guerlain Perfumes ad c1938

Examiner (Launceston, Tas. : 1900 - 1954), Wednesday 8 June 1938, page 11

Guerlain Perfume ad c1949

1949 ad featuring the Guerlain perfumes in the Flacon de Guerre (Wartime bottle)...which housed Shalimar, Jicky, Mitsouko, L'Heure Bleue, Sous Le Vent, Dawamesk, Geranium D'Espagne, Coque D'Or, and others.


The Argus (Melbourne, Vic. : 1848 - 1957), Tuesday 13 December 1949, page 6

Guerlain Lipsticks Ad c1938

The Australian Women's Weekly (1933 - 1982), Saturday 24 December 1938, page 39

Showing shades: Light, Medium, Dark, Orange, Tropical and Mandarine.

Guerlain article c1993

Guerlain article from the LA Times:

Guerlain Knows Fragrance Is Applied to Pulse Points
March 19, 1993 by |ROSE APODACA

"When Robert Guerlain discusses his family's 164-year contribution to the art of fragrances, he wryly remarks in his heavy-coated French accent: "It certainly smells of success." 

It's a great understatement coming from a member of the oldest family-owned fragrance and cosmetics company in the world. But it was in just that understated fashion that Guerlain spoke during a luncheon for 90 guests at Neiman Marcus Fashion Island last week. 

Guerlain was in the United States to officially launch the opening of four new in-store boutiques in the Southwest, including the Newport Beach location. There are 27 boutiques nationwide. As director of special projects, he has devoted much of his energy toward educating the consumer about the Guerlain name and the fragrance industry. 

In addition to signing bottles of Shalimar, Samsara, Imperial and other potions, he personalized copies of the English translation of the family biography, "Guerlain," by fragrance journalist Colette Fellous. 

The sensually written coffee table book was originally released in French in 1989 to coincide with the launch of Samsara, a fragrance that has become the company's most popular worldwide. Shalimar, which debuted in 1925, continues to rank as Guerlain's best-seller in the United States. 

The English-language version precedes the launch of a men's fragrance that will appear this fall in this country. Its name? Heritage."

Guerlain's Tropical Lipstick Shade c1935

The Argus (Melbourne, Vic. : 1848 - 1957), Thursday 6 June 1935, page 12, talks about Guerlain's Tropical shade of lipstick, this was a shade for their Rose du Moulin lipstick range.

"Guerlain has gone further afield. His newest lipstick is brown - quite brown - with a redding bases, and it is supposed to be worn by women who are careful to see that the rest of their make-up is suntanned to match. He calls it 'Tropical."

 

Gift Ideas c1936

The Land (Sydney, NSW : 1911 - 1954), Friday 20 November 1936, page 19, mentions Jicky (in the cobalt blue lanterne bottle), Sous Le Vent, Liu, Champs Elysees...

Here is teh same article, but you might be able to read this one better.

Scents that Match c1954

The Argus (Melbourne, Vic. : 1848 - 1957), Wednesday 21 July 1954, page 8

Rose du Moulin by Guerlain c1907

Rose du Moulin by Guerlain: created in 1907, a rose tinted pomade that was used to rouge the cheeks but could also be used on the lips.

La Poudre C'est Moi by Guerlain c1925

La Poudre C'est Moi by Guerlain: launched in 1925. This ultra fine face powder was scented with Shalimar. Originally created as a tribute to the Sun King Louis XIV, who famously pronounced "L'état c'est moi puisque le Roi c'est Moi."

A 1933 Guerlain ad states:

"Thrice artful is the Shalimar Powder of Guerlain. The tint for you is so marvellously [sic] blended that your skin blooms afresh at its touch ... with its texture so soft, so flattering that even in the glare of day the years seem to melt away ... and it clings through the hours with a consistency that you will adore. Scented with the fragrance of Shalimar, it is the ultimate touch of elegance in the art of make-up. At all smart shops in six marvellously [sic] perfect skin shades"