The Silver Fountain labels represent the fountains at the 1925 Art Deco Expo in Paris, they were used in 1928 to mark the 100th anniversary of the founding of Guerlain. The perfumes were boxed in a blue and silver box and the perfumes were presented in a clear glass bottle called the "petit beurre" or little butter pat..
Bernard D'Escayrac (the then Vice President of Guerlain, Inc in New York) designed both the bottle, box and the labels.
These were used for the following perfumes:
Ad from Vogue, 1928, announcing the petite edition of Guerlain's distinguished parfums in a new $5.00 size.
Advertising and Selling, 1931:
The bottle and packaging design was discontinued in 1939.
This motif was again used in 1999 for a limited edition eau de toilette of L'Heure Bleue:
Bernard D'Escayrac (the then Vice President of Guerlain, Inc in New York) designed both the bottle, box and the labels.
Flacon Petit Beurre (Little Butter Pat) c1916 - ?
Baccarat:
Baccarat:
- 40cc/40ml/1.35 oz - 7.7cm/3.03" (limited edition of only 500 in 1916)
- 80cc/80ml/2.7 oz - (limited edition of only 500 in 1916)
Pochet et du Courval:
- 20ml/0.676 oz - 5.5cm/2.17" (1929)
These were used for the following perfumes:
- L'Heure Bleue
- Mitsouko
- Rue de la Paix
- Candide Effluve
- A Travers Champs
- Fol Arome
- Quand Vient L'Ete
- Kadine
- Guerlinade
- Une Rose
- Pour Troubler
- Vague Souvenir
- Champs Elysees
Ad from Vogue, 1928, announcing the petite edition of Guerlain's distinguished parfums in a new $5.00 size.
"Guerlain has adapted a graceful silver fountain motif to both the flat bottle and the carton of L'Heure Bleue."
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