Guerlain's Iris was first launched in 1839, and like many early perfumes, it was crafted from natural ingredients, specifically focusing on the elegant and powdery scent of the Florentine orris root. Though discontinued at an unknown date, Iris became part of the foundation of Guerlain's reputation for using exquisite botanical materials. In 1890, a variation was introduced, named Iris Blanc, meaning "White Iris" in French. The choice of this name evokes a refined and pure vision of the iris flower, suggesting both the noble beauty of the plant and the prestige associated with its scent.
The phrase Iris Blanc would have conjured images of pristine, ethereal beauty. "Iris" is rooted in Greek mythology, symbolizing the rainbow and acting as a bridge between heaven and earth, while "Blanc" represents purity, light, and innocence in French. The imagery suggests a delicate fragrance that conveys elegance, refinement, and a sense of purity. Women of the era would likely have associated Iris Blanc with sophistication, grace, and exclusivity, elevating it as a desirable luxury item among the fashionable elite. The idea of a "white" fragrance also evoked freshness and clarity, hinting at a softer and more delicate interpretation of the traditional Iris perfume.
The scent of Iris Blanc would likely have been interpreted as a powdery, floral bouquet, tempered by soft, woody undertones from the orris root. The fragrance might have expressed a lightness and subtlety, reflecting the sensibilities of late 19th-century women, who were drawn to refined, understated scents that complemented their elegant attire and mannerisms. During this time, perfumes were closely tied to the growing trend of personal grooming and hygiene, with more women seeking fragrances that signified sophistication and social standing.
The late 19th century was a period of increasing urbanization, cultural flourishing, and advances in the arts, with Paris at the heart of European style and taste. Iris Blanc, launched in 1890, would have been a reflection of the era’s fascination with delicate, yet luxurious products. Women would have been captivated by its imagery of the rare and prized white iris, perhaps viewing it as a symbol of feminine purity and grace during a time when perfume was becoming a personal and social statement.
