Vetiver Pour Elle: created in 2004 by Jean-Paul Guerlain, exclusively for French retailer Aelia. as a limited edition in duty free shops.
The perfume was “pre-launched” in Aelia/Aéroports de Paris outlets at Paris Charles de Gaulle and Paris Orly airports, where it was available from 18 August to 30 September. From October onwards, it was rolled out to other Aelia travel retail locations, such as Nice and Lyon airports, and Eurostar Gare du Nord. To promote the launch, Aelia created special free-standing floor and counter-top merchandising units.
The perfume was “pre-launched” in Aelia/Aéroports de Paris outlets at Paris Charles de Gaulle and Paris Orly airports, where it was available from 18 August to 30 September. From October onwards, it was rolled out to other Aelia travel retail locations, such as Nice and Lyon airports, and Eurostar Gare du Nord. To promote the launch, Aelia created special free-standing floor and counter-top merchandising units.
