Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Guerlain perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it.

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Saturday, August 10, 2013

Guerlain Packaging: Zig Zag Boxes

Starting in 1967 Guerlain packaged their fragrances, cosmetics and skincare products in black and white boxes imprinted with a zig zag like pattern. In the center of these boxes was a raised golden seal with the name of the fragrance or product in the center. This design was used until 1983, when a new design appeared.

used from 1967 til 1983.


advertisement from 1969.


Instead of the black and white boxes, these boxes now were different colors for different fragrances and the zig zags were now either black or gold, depending on the color of the boxes. This design was used up until 2008, when the boxes were then made up of a muted gold color with no zig zags.

used from 1983 til 2008.




used from 2008 to present

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