"Violette à Deux Sous," launched by Guerlain around 1890, is a whimsical and evocative name that translates from French to "Twopenny Violet." This playful title cleverly nods to one of the early postage stamps, a “two sous” stamp, making it a witty pun by Guerlain. By choosing this name, Guerlain infused the fragrance with a sense of accessibility, charm, and nostalgia, while hinting at the modest price point of the stamp, which made it an everyday item. The name evokes an image of violets—delicate and fragrant—paired with a sense of something simple yet precious, like a small token sent by mail, a message sealed with affection.
The word "Violette à Deux Sous" conjures emotions of lightness, spring, and subtle luxury. The violet, a flower that symbolizes modesty, love, and innocence, would have brought to mind for women of the time an ethereal, tender scent associated with femininity. In the late 19th century, violets were immensely popular in both fashion and fragrance. The scent of violets had become a cornerstone of perfumery, often used to evoke romance and nostalgia, making this perfume likely to appeal to women who desired an elegant, classic floral scent with a touch of playfulness. The title "Twopenny Violet" would have been perceived as charming, affordable yet sophisticated, inviting women to enjoy a little indulgence reminiscent of love letters or secret admirations exchanged with the simplicity of a postage stamp.
