Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Guerlain perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it.

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Tuesday, February 5, 2013

Guerlain Silver Fountain Labels

The Silver Fountain labels represent the fountains at the 1925 Art Deco Expo in Paris, they were used in 1928 to mark the 100th anniversary of the founding of Guerlain. The perfumes were boxed in a blue and silver box and the perfumes were presented in a clear glass bottle called the "petit beurre" or little butter pat..

Bernard D'Escayrac (the then Vice President of Guerlain, Inc in New York) designed both the bottle, box and the labels.

Flacon Petit Beurre (Little Butter Pat) c1916 - ?

  • 40cc/40ml/1.35 oz - 7.7cm/3.03" (limited edition of only 500 in 1916)
  • 80cc/80ml/2.7 oz - (limited edition of only 500 in 1916)
Pochet et du Courval:
  • 20ml/0.676 oz - 5.5cm/2.17" (1929)

These were used for the following perfumes:
  • L'Heure Bleue
  • Mitsouko
  • Rue de la Paix
  • Candide Effluve
  • A Travers Champs
  • Fol Arome
  • Quand Vient L'Ete 
  • Kadine
  • Guerlinade
  • Une Rose
  • Pour Troubler
  • Vague Souvenir
  • Champs Elysees

Ad from Vogue, 1928, announcing the petite edition of Guerlain's distinguished parfums in a new $5.00 size.

Advertising and Selling, 1931:
"Guerlain has adapted a graceful silver fountain motif to both the flat bottle and the carton of L'Heure Bleue."

photo by decodaysgoneby

The bottle and packaging design was discontinued in 1939.

This motif was again used in 1999 for a limited edition eau de toilette of L'Heure Bleue:

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