Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Guerlain perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it.

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Tuesday, February 5, 2013

L'Heure Bleue c1912

L'Heure Bleue: (the blue hour) was created by Jacques Guerlain in 1912. It was inspired by the most romantic time of the day, twilight, before the first stars appear in the sky, bluish dusk and anticipation of night.

c1937 ad

Fragrance Composition:

So what does it smell like? It is a classic floral-oriental (spicy-amber) perfume for women.
  • Top notes: anise, bergamot, lemon, neroli, tarragon, coriander, sage
  • Middle notes: Bulgarian rose, heliotrope, jasmine, carnation, tuberose, violet, orris, ylang ylang, neroli, rose otto
  • Base notes: vanilla, tonka bean, iris, musk, sandalwood, St. John's wort, benzoin

In very old bottles of L'Heure Bleue, you might experience a camphoraceous like opening upon first sniff. This is due to the chemical makeup of several of the herbal ingredients. Sage, Coriander, St John's Wort and Anise. All of these herbs share camphor ketones. During the aging process of the perfume, especially in older, sealed bottles, these ketones are released as part of a natural breakdown of the materials. This will result in a camphor like scent. Also tonka bean contain camphoraceous qualities as well, as pure coumarin is exuded from the beans as "tonka bean camphor". This appears on the surface of the beans as a white crystalline powder.

The line consisted of the following products in the late 1960s-1970s:
  • Parfum
  • Parfum Spray
  • Eau de Toilette
  • Eau de Cologne
  • Spray Cologne
  • Film Spray Parfumé
  • Capillaque
  • Bath Oil
  • Déodorant
  • Talc 
  • Crème Hydratante
  • Flanelle pour le linge


The perfume was housed in the Bouchon Coeur flacon (parfum), the Borne flacon (parfum), the Guerre flacon (parfum), the Goutte flacon (eau de toilette), the Capsule flacon (lotion vegetale), the Parapluie flacon (parfum), and the Montre flacon (eau de cologne) and various spray flacons over the years. L'Heure Bleue was available in bath oil, stilboide fluid, lotion vegetale and other ancillary products.

"L'Heure Bleue" - (1912) Extremely rare in this large, solid crystal Baccarat bottle of colorless cubic section, molded decoration shoulder 4 scrolls, Carnette neck with his heavy cap hollow heart and rare cabinet Poplar first version illustrated polychrome paper wrapped titled, numbered. h: 25cm.

Advertising and Selling, 1931:
"Guerlain has adapted a graceful silver fountain motif to both the flat bottle and the carton of L'Heure Bleue."

This motif was again used in 1999 for a limited edition of L'Heure Bleue:


photo by monalisa

current box for 1 oz extrait

Limited Editions:

To celebrate the 100 years of L'Heure Bleue's birth, Guerlain pays homage to the perfume with two limited deluxe editions. First, a cobalt blue 490 ml Baccarat crystal quadrilobe bottle holding parfum, adorned with an impressive Gripoix necklace of violets cast in glass and 24-carat gold. Retail price: 11.000 €, or 6500 € without the necklace.

Next, a box set featuring three new interpretations of L'Heure Bleue by Thierry Wasser, alongside a bottle of the regular Parfum. The blue velvet presentation case is decorated with silver pearl embroidery spelling the Guerlain name, an artwork by Lesage Atelier de Broderie. All four bottles are the 30 ml size.

The new interpretations are meant to symbolize the three parts of a day and night.
  • Morning - L’Aurore (Eau de Toilette)
  • Midday - Le Zénith (Eau de Parfum) 
  • Midnight - Le Crépuscule (Parfum)

They are composed with orange blossom, orris, heliotrope, white musk and gourmand notes, clearly inspired by the original classic but with a luminous and modern twist. The boxed set retails for 3000 €. The Eau de Parfum version will come out as standard-priced Parisienne edition in 2013.

The three interpretations's labels show clock hands, each one poised at the different times of the day.

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