Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Guerlain perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it.

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Saturday, February 9, 2013

Parure c1975

Parure by Guerlain: launched in 1975. Created by Jean-Paul Guerlain with his mother in mind. It is a luxurious fragrance that evoked the richness and brilliance of the most precious jewels. Parure means a matching set - earrings and necklace.



"But consider it as you would a diamond. Peer deep within. You will discover an inner fire, burning with promise like the rising sun. You don't just dab on a perfume like Parure. You wear it body and soul. Parure By Guerlain." (1976)


"New fragrance from France in the air this spring, Parure the perfume, like parure, a set of jewelry, is designed to enhance. This fresh fragrance, laced with lilacs and cypress, vetiver and amber, was created by Guerlain, who has given us so many memorable perfumes over the years." (1975)


"Very roughly translated "ornament" or "adornment," "Parure" from Guerlain, Inc., New York, is said to evoke the season of lilacs and plums, to be lingering, opulent and stunning. One- ounce of perfume sells for $40.00, 1/2 ounce for $22.00." (1976)

Original Fragrance Composition:


So what does it smell like? It is classified as an aldehyde chypre fragrance for women.
  • Top notes: peach, pepper, plum, bergamot
  • Middle notes: jasmine, lilac, narcissus, patchouli, balsamic notes, musk
  • Base notes: oakmoss, rose, leather

Reformulated Fragrance Composition:


So what does it smell like? It is classified as an aldehyde chypre fragrance for women.
  • Top notes: citrus, angelica, thyme, galbanum and sage
  • Middle notes: jasmine, rose, lilac, lily of the valley, narcissus, jonquil and orris
  • Base notes: balsam, styrax, vetiver, oakmoss and leather



Bottles:

Presented in a clear round flacon (parfum) with a swirl stopper designed by Robert Granai. The stopper, according to Jean Paul Guerlain, was inspired by a glowing sea view sunset.


Also presented in the quadrilobe flacon (parfum), the Goutte flacon (eau de toilette), the Montre flacon (eau de cologne), the Parapluie flacon (parfum) and various spray bottles over the years.



photo by ebay seller nickyparfums






photo by ebay seller maidstonestudio


Fate of the Fragrance:


The perfume has suffered from reformulation over the years due to IFRA regulations, and then finally discontinued. 

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