Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Guerlain perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it.

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Saturday, June 27, 2015

Guerlilas c1930

Guerlilas by Guerlain: launched in 1930. Created by Jean-Jacques Guerlain.

Fragrance Composition:


What does it smell like? It is classified as a floral fragrance for women featuring beautiful lilac notes over the Guerlinade accord.
  • Top notes: lilac, aldehydes, bergamot
  • Middle notes: lilac, jasmine, heliotrope, lily of the valley, violet and Tonkin musk
  • Base notes: civet, jasmine and musk

Scribner's Magazine, 1930:
"Guerlilas (lilac) and Guerlarose (rose), make most timely gifts. For what more in keeping with the present style than the discreet elegance of perfumes distilled from the flower itself? The purity of the scent remains absolutely unchanged."

Advertising & Selling, 1931:
"Guerlain has adapted a graceful silver fountain motif to both the flat bottle and the carton of L'Heure Bleue. In the category of cylinders, Guerlilas is encased in a magnificent pillar of black and silver in alternate horizontal bands which might be the work of Brancusi himself." 

Bottles:

Presented in four different size ‘Guerlilas’ bottles (parfum) as well as the quadrilobe flacon (parfum) .I believe it was also offered in the Goutte flacon (eau de toilette).









Fate of the Fragrance:


Discontinued, date unknown. It was still sold in the 1940s.

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