Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference site for collectors and those who have enjoyed the classic fragrances of days gone by. All trademarks belong to their respective owners. The main objective of this website is to chronicle the 200+ year old history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years. Let this site be your source for information on antique and vintage Guerlain perfumes. Another goal of this website is to show the present owners of the Guerlain company how much we miss many of the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances! I invite you to leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or on what occasion, what it smelled like to you, how it made you feel, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it. If you have any questions, please send all images of your bottle and pertinent information directly to me at cleopatrasboudoir@gmail.com. I will try to assist you the best I can.

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Sunday, January 7, 2024

Industria Argentina

Prior to 1930, an Argentinian bottle with the extremely rarely seen label "GUERLAIN PARIS Bs. AIRES", and the words "Extracto" (perfume extract) and "Industria Argentina" in addition to "L'HEURE BLEUE". 

One often forgets that Argentina, before WWII, had an extremely wealthy upper class and was, until the 1920's, the main non-European luxury export market. It was passed by the United States only around 1920. The bottle has 2 additional labels in the back: "contenido 20 cc neto" (net content 2/3 fl.oz) and "Guerlain Perfumista S.A, graduacion alcoolica 37 gr" (Guerlain Perfumers, 37-proof alcool). 

Under the bottom of the bottle, "GUERLAIN INDUSTRIA ARGENTINA " is molded into the glass.

Contrary to the boxes sold in Europe and in the USA at the time, the word GUERLAIN was not printed on the outside cardboard. The back of the box had a small label with the name and address of the retailer most likely from the downtown part of Buenos Aires. 



Here are two carre flacons for Jicky, the old labels are marked "Extrait Jicky" and "Industria Argentina" at the top of the label, as you can see, the labels are in very bad shape. The base of the bottle is embossed with "Guerlain France Paris" and the one side has the Woman with Flags logo. The bottle is 4.0" approx. tall. This finished product was produced in Argentina with Guerlain's imported French concentrated extracts for the South American market.







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