Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference site for collectors and those who have enjoyed the classic fragrances of days gone by. All trademarks belong to their respective owners. The main objective of this website is to chronicle the 200+ year old history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years. Let this site be your source for information on antique and vintage Guerlain perfumes. Another goal of this website is to show the present owners of the Guerlain company how much we miss many of the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances! I invite you to leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or on what occasion, what it smelled like to you, how it made you feel, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it. If you have any questions, please send all images of your bottle and pertinent information directly to me at cleopatrasboudoir@gmail.com. I will try to assist you the best I can.

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Showing posts with label dali in venice. Show all posts
Showing posts with label dali in venice. Show all posts

Wednesday, July 17, 2013

Guerlain's Scented Flannel For Dali In Venice

"In 1961, Salvador Dalí and Maurice Béjart created the ballet Gala , preceded by a baroque opera by Gonfalioneri: La Dame espagnole et le chevalier romain . The show, conceived as "théâtre total", was performed in 1961 at La Fenice in Venice and a few months later in the Théâtre Royal de la Monnaie in Brussels and Paris in 1962.

Despite the historic importance of Maurice Béjart and his innovations in choreography, and the importance of this historic collaboration between two major innovators of the 20 th century, no study has ever explored this event whose principal dancer was the famous ballerina La Tcherina. This remarkable artistic creation was also multi-sensorial: the first performance ever to use perfume as the main scenographic element. A renowned partner cooperated in this project: the French Maison Guerlain designed the perfume Nébuleuse specifically for this occasion, at Dalí's request. The name of the perfume is related to Gala's name, the wife of the painter. Big barrels of perfume were installed on the stage, and were representing the essence of femininity. Men on wheelchairs would pull perfume through long vertical crutches which acted as pulleys."

The barrels were filled with a perfumed liquid specially prepared by Guerlain to produce weird geometric soap bubbles.

The perfume was used to mask the odor of the rotting carcass that was a feature of the production.

Dali's staff came to an arrangement with Guerlain, the French perfume manufacturer, that in return for generous publicity for their expensive product the theatre would be sprayed with their most exquisite perfume.

Also, Decca Records wanted to include some sort of scented product along with the record of the performance which would heighten the listener's enjoyment. They thought of the decaying carcass, but on second thought, realized that it would be tricky to manufacture, a record that emanated this type of scent. Sensing another way to publicly advertise their perfumes, Guerlain decided to include a flannel sachet scented with Vol de Nuit perfume that was said to be used in the stage presentation to be packaged along with the record, at no extra charge to Decca. Instructions for the flannel stated: " In this envelope you will find a flannel to scent your lingerie."