Early Guerlain advertisement c1840

Early advertisement for William K. David, an importer located in Philadelphia, one of the first importers in America that sold Guerlain's products at the time. From the 1840 volume of A. E. Wright's Boston Directory.

Early Guerlain advertisement c1839

Early advertisement for Eugene Roussel, an importer located in Philadelphia, one of the first importers in America that sold Guerlain's products at the time. From the 1839 volume of A. M'Elroy's Philadelphia Directory.

Poudre aux Ballons c1918

In 1918, Guerlain launched “Poudre aux Ballons”, a face powder that was scented in various perfumes such as L'Heure Bleue.

The pretty powder box's lid featured a trio of angels suspended from a balloon, the sides of the box are decorated with a panoramic view of Paris in 1828 featuring the Arc de Triomphe and Guerlain's first perfumery on the Place de l'Etoile, while other hot air balloons are flying in the air above. Guerlain was established in 1828 and the powder's introduction marked the firm's 100th anniversary. The polychromed paper covered cardboard box measures 2.8" diameter x 2.1" tall.

Guerlain used this lovely imagery as a tribute to a hot air balloon that was used as the first airmail service when the Prussians besieged Paris in 1870.  Between September 23, 1870 and January 28, 1871, a total of 67 hot air balloons left Paris sending news and requests for assistance.

Jardins de Bagatelle by Guerlain c1982

Jardins de Bagatelle, launched in 1982 by Jean-Paul Guerlain, captures the essence of a beloved Parisian garden in both name and spirit. The fragrance takes its name from the Bagatelle Gardens, nestled within the Bois de Boulogne. These gardens trace their origins to 1775, when the Comte d'Artois, the brother of King Louis XVI, decided to construct a grand retreat after a playful wager with his sister-in-law, Marie Antoinette. Within just 64 days, the Château de Bagatelle rose, symbolizing the aristocratic pleasure of creating beauty on a whim. Over time, the gardens have become famous, not only for the elegant rose blossoms that fill the air with their intoxicating scent, but also as a romantic meeting place for lovers. Today, Jardins de Bagatelle still evokes the charm of that enchanting spot.

The word "Bagatelle" is French, and it means "a thing created for pleasure" or "a trifle." The name conveys a light-hearted sense of indulgence, something crafted not out of necessity but out of a desire to bring joy and delight. Pronounced [bar-gah-TEL], it rolls off the tongue with the same effortless grace as the gardens that inspired it.

The name Jardins de Bagatelle conjures vivid images of strolling through verdant pathways, surrounded by a sea of fragrant blooms. The air would be filled with the rich, heady scent of roses, mingling with fresh green notes of the park's vibrant flora. The word "Bagatelle" implies something light and playful, yet undeniably luxurious, echoing the carefree afternoons spent in the gardens of this historic estate. In scent, Jardins de Bagatelle would evoke a symphony of floral exuberance, a place where the elegance of nature is celebrated in every bloom. Women of the time would have interpreted this fragrance as a reflection of their own aspirations for beauty, pleasure, and a life filled with graceful indulgences.

The fragrance was launched at a time when women’s lives were expanding beyond traditional roles, with the 1980s representing a period of empowerment, yet also a return to feminine elegance and glamour. A perfume called Jardins de Bagatelle would resonate with women of the time who longed to balance sophistication with a sense of freedom and whimsy. The gardens themselves evoke a world of quiet luxury, where one could escape the pressures of modern life and lose oneself in the simple pleasure of a flower’s scent, much like wearing a fragrance to add a touch of joy to daily existence.

Flacon Bouchon Fleurs (Floral Stopper) c1914-1950

Flacon Bouchon Fleurs (Floral Stopper) c1914-1950


Flacon created by Pochet & du Courval to hold extraits of Mi Mai and Jasmiralda.

• 83cc/83ml/2.81 oz - 10,5cm/4.13" (1912-1951)
• 125cc/125ml/4.2 oz - 12cm/4.72" (1912-1951)
• 250cc/250ml/8.4 oz - (1912-1951)
• 500cc/500ml/16.9 oz - 18,3cm/7.2" (1912-1951)
• 1 liter/1000ml - 22,3cm/8.78" (1912-1951)

Mi-Mai

two sizes used for Jasmiralda

Mi-Mai, notice teh different label design, photo from worthpoint

Jasmiralda, photo by shakko

China Exclusive - Limited Collector's Edition Lucky Clover c2012

From www.best-news.us

"China Exclusive - Limited Collector's Edition Lucky Clover -  In 2012, the French Guerlain in China will launch a special the lucky clover limited edition collection of well-known on the history of the French Guerlain perfume, made of Baccarat crystal bottle decorated with hand-painted engraved with beautiful patterns for vector presented as if the beauty and love butterfly quiet habitat at Plum the plum due in Yan Hansheng open, and be regarded as a longevity, a symbol of the brave The Collector's Edition perfume bottles by the the French the Guerlain gunsmith female craftsmen using Baudruchage ancient seal bottles feat natural materials of the film wrap Ministry of perfume bottleneck, and decorated with exquisite senior silk fragrance full sequestration, the perfect interpretation of the fragrance family tradition of exquisite handicrafts. the French Guerlain lucky Clover limited edition collection of perfume limited edition bottles, each The bottle is engraved with a unique perfume No. exclusive your sole."

photo from www.best-news.us

Geranium d'Espagne by Guerlain c1879

Geranium d'Espagne, launched by Guerlain around 1879, is a fragrance that evokes the vibrant, exotic spirit of Spain. The name, meaning "Geranium of Spain," is derived from French, reflecting the brand's heritage while alluding to the Mediterranean origins of its key floral note. The choice of geranium as the star ingredient is significant, as this plant was prized in 19th-century perfumery for its complex aroma—a blend of rose, mint, and green herbal notes. Guerlain’s decision to highlight Spain in the fragrance’s name suggests a romanticized connection to the country’s sun-soaked landscapes and rich botanical diversity, especially as geraniums flourished in the Mediterranean climate.

The word "Geranium d'Espagne" conjures images of vivid gardens and countryside vistas drenched in sunlight, where vibrant red and pink geraniums cascade from balconies in quaint Spanish villages. The name alone evokes warmth, passion, and a sense of exotic allure. For women of the time, the association with Spain—a land celebrated for its vibrant culture and romanticism—may have stirred a sense of escapism and intrigue. The phrase "Geranium d'Espagne" likely called to mind notions of adventure, travel, and the sensual beauty of faraway lands, creating an emotional connection to the fragrance before they even experienced the scent.

In scent, Geranium d'Espagne would likely be interpreted as a fresh, slightly spicy floral with green, herbaceous undertones. The geranium’s dual nature, embodying both floral sweetness and minty sharpness, would have felt both familiar and novel to women in the late 19th century. The scent would have been perceived as lively and invigorating, contrasting with the heavier animalic perfumes of the era. At the same time, there’s an elegance and refinement in geranium’s fragrance, making it suitable for both day and evening wear, and appealing to women of different social circles.

During the late 1870s, Europe was undergoing significant social and cultural change. This was the Victorian era, a time when women’s roles were still largely defined by tradition, but new ideas and experiences were beginning to reshape society. The Industrial Revolution had brought about more travel, and women’s fashion, etiquette, and cosmetics were evolving. Geranium d'Espagne would have catered to the growing desire for individuality and self-expression through personal scents, allowing women to embrace a touch of the exotic while still aligning with the restrained elegance expected of them.

In this period, a perfume like Geranium d'Espagne would have been seen as a luxury, a statement of taste and sophistication. By referencing Spain, Guerlain tapped into a fascination with foreign cultures, appealing to women who longed for something unique and evocative in their fragrance choices. The name also implied that this scent was not merely a product of nature, but an expertly crafted homage to the allure of Spain, where both the wildness of nature and the refinement of perfumery were in perfect balance.

Flacon Bouchon Coeur (Heart Shaped Stopper) c1912-Present

Flacon Bouchon Coeur (Heart Shaped Stopper) c1912-Present

Flacon originally created to house extraits of L'Heure Bleue, Fol Arome and Mitsouko.

Used since 1990s for eau de toilette and eau de parfum concentrations for L'Heure Bleue, Mitsouko, Jicky and La Petite Robe Noire.

Later used for special edition fragrances such as La Petite Robe Noire, Mitsouko Fleur de Lotus, Shalimar and others.

Flacon created by Baccarat, Pochet et du Courval,Verreries Brosse, Cristalleries de Nancy and possibly Cristal Romesnil. Designed by Raymond Guerlain in collaboration with Baccarat.

Baccarat:

• 40ml/1.35 oz - 9.5cm/3.74" (1912, updated edition in 1947)
• 80ml/2.7 oz - 11.8cm/4.65" (1912, updated edition in 1947)
• 125ml/4.2 oz - 13.8cm/5.43" (1912, updated edition in 1947)
• 250ml/8.4 oz - 16.5cm/6.5" (1912, updated edition in1947)
• 500ml/16.9 oz - 20cm/7.87" (1912, updated edition in 1947)
• 1 liter/1000ml - 24.5cm/9.65" (1912, updated edition in 1947)

Other manufacturers:

• 7.5ml/1.25 oz - 6cm/2.36" (1984) : plastic stopper
• 10ml/0.388 oz - (1954) : ground glass stopper
• 15ml/0.5 oz - 7cm/2.76" (1979) : plastic stopper
• 20ml/0.676 oz - 8.2cm/3.23" (1935) : ground glass stopper, changed to plastic in 1968
• 30ml/1 oz - 9.2cm/3.62" (1924) : ground glass stopper, changed to plastic in 1960
• 50ml/1.7 oz - 10.3cm/4.06" (1930) : ground glass stopper
• 60ml/2 oz - 13.4cm/5.28" (1962) : ground glass stopper, changed to plastic
• 85ml/2.87 oz - (1911) : changed to 80ml in 1929
• 125ml/4.2 oz - (1911)
• 250ml/8.4 oz - (1911)
• 500ml/16.9 oz - (1911)

Mitsouko, showing the different sizes used for the extraits.

This bottle has been used for various limited luxury editions of different Guerlain perfumes in recent years.

Such as the following examples:

Limited Edition c2007 Baccarat bottles "The Four Seasons" coffret. Photos by Monogramme.

L'Heure Bleue limited edition c2007 Swarovski Crystals.

Mitsouko Prestigious Baccarat Limited Edition c2009

Limited Edition - L’Heure Bleue 1912 – 2012 Coffret 

La Petite Robe Noire Lingerie Mist c2013

Thierry Wasser has created an limited edition air mist called La Petite Robe Noire Eau de Lingerie, for perfume lingerie and dresses.

This eau de lingerie's fragrance is based on the La Petite Robe Noire perfume and combines notes of black cherry, bergamot and rose.

The illustration on the bottle was designed ​​by the artist duo Kuntzel + Deygas, who are also behind the advertising campaign for the fragrance. 

It is available in 100ml spray bottle and retails for 59 euros.

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Shalimar Eau de Toilette

Shalimar Eau de Toilette c1980s. Peach colored box with an embossed zig zag pattern and gilded frame surrounded the perfume name and information. This is an unusual presentation and is not commonly seen up for sale.

photo by ebay seller doc1958

The footless Chauve Souris bottle was first used for Shalimar eau de toilette in 1995 and later was used for it's eau de cologne as well. The eau de toilette had a blue cap/stopper and the later versions of the eau de cologne had a frosted white cap/stopper.

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Flacon Borne (Boundary Stone) c1931- 1960s

Flacon Borne (Boundary Stone) c1931- 1960s

Flacon Amphore (Amphora) c1955-1982

Flacon Amphore (Amphora) c1955-1982

Used for extraits from 1955 til 1982. Also known as Flacon Ode as it was first used for the perfume Ode. The frosted and clear glass bottle is in the shape of an amphora with draped motifs and topped with a stopper molded in the shape of a rosebud. Some early bottles (1955) will have a gilded plastic rosebud screw top. Bottle made by both Baccarat and Pochet et du Courval. I have also listed the most common and the most rare perfumes that can be found in this bottle.

Used for extraits of:

• Shalimar (very common)
• Jicky (very common)
• Ode (very common)
• Chant D'Aromes (very common)
• Liu (very common)
• L'Heure Bleue (very common)
• Mitsouko (very common)
• Chamade (very common)
• Vol de Nuit (very common)
• Sous Le Vent (scarce)
• Une Fleur (rare)
• Jasmin (rare)
• Vetiver (very rare)
• Dawamesk (extremely rare)
• Fol Arome (extremely rare)
• Coque D'Or (extremely rare)
• Fleur de Feu (extremely rare)
• Cuir de Russie (extremely rare)
• Champs Elysees (extremely rare)
• Kriss (extremely rare)
• Rue de la Paix (extremely rare)
• Guerlinade (extremely rare)
• Une Rose (scarce)
• Parure (scarce)
• Atuana (rare)
• Chypre 53 (extremely rare)
• Heliotrope (scarce)
• Kadine (extremely rare)
• Pois de Senteur (scarce)
• Mouchoir de Monsieur  (extremely rare)

Baccarat Flacons:

• 40cc/40ml/1.35 oz - 14,5cm/5.71" (1955)
• 80cc/80ml/2.7 oz - 18,3cm/7.2" (1955)

Pochet et du Courval:

• 15cc/15ml/0.5 oz - 11.5cm/4.53" (1959) ground glass rosebud shaped stopper, changed to plastic rosebud screwcap in 1978.
• 20cc/20ml/0.676 oz - 11.5cm/4.53" (1955): gilt ground glass rosebud stopper

Ode c1955, photo by thenonblonde blog

Mitsouko, photo by ebay seller sam_in_barbate

Chant d'Aromes, c1962, photo from ebay

Vol de Nuit, photo from worthpoint

Jasmin, 1950s, photo from worthpoint

L'Heure Bleue, photo from worthpoint

Flacon Vinaigrier Ottoman (c1870s-1915?)

Flacon Vinaigrier Ottoman (c1870s-1915?)


Beautiful ancient amphora styled flacon, sometimes you may find this with enameled designs.

Extremely rare and exceptional bottle decanter-style "Vinaigrier Ottoman" colorless glass, molded, pressed cylindrical section, the lobed bulbous belly, high funnel neck, richly decorated with polychrome painted designs of oriental hand stopper olive red and blue painted richly accented with gold, created by Pochet et du Courval glassware. Model available at that time on special order. Stands 21 cm tall.