Hello and welcome! Please understand that this website is not affiliated with Guerlain in any way, it is only a reference page for collectors and those who have enjoyed the classic fragrances of days gone by.

The main objective of this website is to chronicle the history of the Guerlain fragrances and showcase the bottles and advertising used throughout the years.

However, one of the other goals of this website is to show the present owners of the Guerlain perfume company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back these fragrances!

Please leave a comment below (for example: of why you liked the fragrance, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories, what it reminded you of, maybe a relative wore it, or you remembered seeing the bottle on their vanity table), who knows, perhaps someone from the current Guerlain brand might see it.

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Friday, February 1, 2013

Chant d'Aromes c1962

Chant D'Aromes: created in 1962, the first Guerlain fragrance made specifically for young girls.

Created by Jean-Paul Guerlain who was inspired to create it with an early love of his in mind.

It took more than 450 experiments five Guerlain noses (Jean-Pierre's Jean-Jacques', Jean-Paul's, Marcel's, Raymond's) and seven long years to make Chant d'Aromes an overnight success.


Original Fragrance Composition:


So what does it smell like? It is classified as a floral chypre fragrance for women.
  • Top notes: plum, aldehydes, gardenia, bergamot, mandarin
  • Middle notes: jasmine, honeysuckle, rose de Mai, vetiver, sandalwood, musk
  • Base notes: musk, heliotrope, oakmoss

Fragrance Composition:


From Guerlain:
“A century ago lovers were shyer than now, and conveyed their deepest emotions by means of flowers. An orchid clutched in a maiden’s moist hand said, “I await,” while a sprig of holly sent through the mail meant “I’m afraid to approach.” Guerlain has taken the essence of the most eloquent flowers and compressed it into a fragrance. Chant D’Aromes. When there are no words.”

So what does it smell like? It is a crisp, green, mossy chypre perfume with dominant notes of aldehydes, honeysuckle and jasmine.
  • Top notes: aldehydes, citrus notes, mirabelle plum, gardenia
  • Middle notes: jasmine, honeysuckle, clove buds, ylang ylang
  • Base notes: benzoin, musk, olibanum, frankincense, vetiver, oakmoss, sandalwood, vanilla, heliotrope


Country Life, 1973:
"Guerlain's large coffret has perfume, eau de cologne, bath oil, dusting powder and soap and is available in Chant d'Aromes. £"27 14s., or Mitsouko, £"22 3s. Their prettily boxed talcum powder and cologne in three fragrances, Chant d'Aromes, Mitsouko or No.90 (Shalimar)"

The line consisted of the following products in the late 1960s-1970s:
  • Parfum
  • Parfum Spray
  • Eau de Toilette
  • Eau de Cologne
  • Spray Cologne
  • Film Spray Parfumé
  • Capillaque
  • Bath Oil
  • Déodorant
  • Talc 
  • Crème Hydratante
  • Flanelle pour le linge


Bottles:


Presented in a bottle designed by Robert Granai, holding parfum. Also produced in the quadrilobe flacon (parfum), the Goutte flacon (eau de toilette), and the Montre flacon (eau de cologne) and various spray bottles over the years.

 
photo by drouot
Guerlain
photo by Lombrail-Teucquam






Fate of the Fragrance:


The fragrance has been reformulated around 2005-2006 to exclude the oakmoss, and has been substituted by tree moss. This reformulation is classified as a floral chypre fragrance for women.



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