Guerlain Parfums a Bruler

Parfums a Bruler, or burning perfumes, were another scented product that Guerlain was famous for in the nineteenth to early twentieth century.

Guerlain's brule a parfum, from an 1862 French publication.

Guerlain Silver Fountain Labels

The Silver Fountain labels represent the fountains at the 1925 Art Deco Expo in Paris, they were used in 1928 to mark the 100th anniversary of the founding of Guerlain. The perfumes were boxed in a blue and silver box and the perfumes were presented in a clear glass bottle called the "petit beurre" or little butter pat..

Aqua Allegoria Jasminora c2011

Aqua Allegoria Jasminora: created in 2011 by Thierry Wasser.

Aqua Allegoria Herba Fresca c1999

Aqua Allegoria Herba Fresca: created in 1999 by Jean-Paul Guerlain

Herba Fresca is like a barefoot summer's walk in the early morning, in a dew-damped garden where the first fragrances of grass rise from the soil, blending with the scent of mint, fruit trees and wild flowers.

Aqua Allegoria Grosellina c2005

Aqua Allegoria Grosellina: created in 2005 by Sylvaine Delacourte.

Aqua Allegoria Gentiana c2001

Aqua Allegoria Gentiana: created in 2001.

Aqua Allegoria Foliflora c2003

Aqua Allegoria Foliflora: created in 2003 by Jean-Paul Guerlain.

Aqua Allegoria Flora Nymphea c2010

Aqua Allegoria Flora Nymphea: launched in 2010. Created by Thierry Wasser.

Aqua Allegoria Flora Nerolia c2000

Aqua Allegoria Flora Nerolia: created by Jean Paul Guerlain in 2000.

Aqua Allegoria Figue Iris c2008

Aqua Allegoria Figue Iris: created in 2008, by three renowned noses Jean-Paul Guerlain, Sylvaine Delacourte and Marie Salamagne.

Aqua Allegoria Cherry Blossom c2009

Aqua Allegoria Cherry Blossom: launched in 2009. Created by Thierry Wasser.

Aqua Allegoria Bouquet Numero 2 c2011

Aqua Allegoria Bouquet Numero 2: launched in 2011. Created by Thierry Wasser.

Aqua Allegoria Bouquet Numero 1 c2010

Aqua Allegoria Bouquet Numero 1: a fragrance inspired by spring floral-green garden in early morning, created in 2010 by Thierry Wasser.

 

Aqua Allegoria Bouquet de Mai c2012

Aqua Allegoria Bouquet de Mai by Guerlain: launched in 2012. Created by Thierry Wasser.

Aqua Allegoria Anisia Bella c2004

Aqua Allegoria Anisia Bella: launched in 2004 and created by Jean-Paul Guerlain.

Aqua Allegoria Angelique Lilas c2007

Aqua Allegoria Angelique Lilas: created by Jean Paul Guerlain in 2007.

Angelique Noire 2005

Angelique Noire: launched in 2005. Created by Daniela Andrièr.

L'Heure Bleue by Guerlain c1912

L'Heure Bleue: (the blue hour) was created by Jacques Guerlain in 1912. Pronounced "LERR-BLUH." It was inspired by the most romantic time of the day, twilight, before the first stars appear in the sky, bluish dusk and anticipation of night.

c1937 ad

Muguet by Guerlain c1833

Muguet by Guerlain, introduced in 1833,takes its name from the French term for “Lily of the Valley.” The word "Muguet," pronounced "mew-geh," evokes a sense of delicate elegance and purity, as Lily of the Valley is a small, bell-shaped flower known for its sweet, fresh fragrance and its association with springtime renewal. The choice of this name underscores the perfume’s intention to capture the essence of these pristine, fleeting blooms.

In scent, “Muguet” conjures a vision of a lush, verdant garden where the air is filled with the light, airy aroma of Lily of the Valley. The fragrance opens with a fresh, green note that evokes the crispness of morning dew on delicate white petals. This is complemented by a subtle sweetness that lingers, reminiscent of a soft, floral breeze wafting through a sunlit meadow. The scent is both uplifting and soothing, capturing the ethereal beauty and transient nature of the flower.

During the 19th century, the perfume industry was deeply invested in creating scents that mirrored the natural world, and Muguet was no exception. At the time, many fragrances were centered around complex floral bouquets, often enriched with animalic undertones to add depth and sophistication. Guerlain’s Muguet distinguished itself by focusing on the pure, unadulterated scent of Lily of the Valley, presenting a fragrance that was both simple and refined. This choice reflected the period’s fascination with capturing nature’s most delicate scents while still adhering to the prevalent trend of incorporating rich, layered compositions.

Apres L'Ondee by Guerlain c1906

Après L'Ondée by Guerlain, launched in 1906 and created by Jacques Guerlain, is a poetic and evocative name that perfectly reflects the inspiration behind the fragrance. In French, "Après L'Ondée" translates to "After the Shower" or "After the Rain," capturing the delicate and fleeting moment when the rain has passed, and nature begins to stir again under the warmth of the sun. Pronounced "AHPRAY-LUNDAY," the name itself conjures a sense of tranquility and renewal, a moment of peace after the storm. Jacques Guerlain, known for his love of nature and the emotional landscapes it evokes, likely chose this name to encapsulate the gentle beauty of a spring garden refreshed by rain—a theme of renewal, rebirth, and the fleeting beauty of life.

The phrase "Après L'Ondée" brings to mind soft images of a misty garden, where drops of rain still cling to flower petals and leaves, and the air is filled with the scent of wet earth, damp grass, and blooming flowers. It evokes a calm, reflective mood—perhaps a sense of nostalgia or longing—creating an atmosphere that is both serene and wistful. The perfume was inspired by the smell of nature after a spring rain, known as petrichor, and blends this natural scent with the warmth of flowers that have been gently kissed by the sun. The name itself stirs up emotions of freshness, purity, and a delicate sense of melancholy, capturing the beauty of transitory moments in nature and life.

In scent, Après L'Ondée is interpreted as soft, powdery, and floral, reflecting the freshness of a garden after a rain shower. Based on the formula for Voilette de Madame, it combines violet, iris, and heliotrope with hints of warm spice and subtle earthiness, representing the interplay between rain-drenched flowers and the return of sunshine. The fragrance evokes the clean, crisp smell of the air, touched with a light sweetness from the blooming flowers and a gentle warmth from the earth beneath. It captures both the freshness of rain and the comforting warmth that follows, creating a fragrance that feels ethereal yet grounded.

For women in the early 1900s, a perfume called Après L'Ondée would have likely evoked a romantic and poetic sentiment. This was a period of optimism and refinement, at the height of the Belle Époque, where art, culture, and beauty flourished. Women of the time were becoming more engaged with the emerging modern world, but they also held onto ideals of grace, nature, and beauty. A fragrance that drew from the imagery of nature and the beauty of a post-rain garden would have resonated with their desire for elegance, refinement, and emotional expression. The softness and naturalistic inspiration behind the fragrance would appeal to their appreciation for art, poetry, and the symbolic beauty of fleeting moments in life.

Guerlain Heritage Case #2 - 180 Anniversary Collector's Case c2009

For its 180th anniversary in 2008 Guerlain issued a luxurious leather coffret called the "Guerlain Heritage Case", containing a collection of 18 of the house's fragrances best representing its perfume history since 1828. Only 205 copies of this limited edition case were made.

The labels on the bottles are inspired by historic Guerlain labels from the Art Deco period. This set looks similar to the case made the previous year, but the stoppers of these bottles are different.

"A precious and elegant leather showcase that opens to reveal 18 iconic fragrances. From Eau de Cologne Impériale, composed for Empress Eugénie in 1853, to Guerlain's newest scent, Cruel Gardénia, created in 2008. This case is a vision of elegance, a symbol of rare and refined luxury and a prestigious gift to celebrate a unique fragrance heritage."

The leather case includes:

1. Angélique Noire (eau de parfum)
2. Bois d'Arménie (eau de parfum)
3. Cologne Impériale (eau de cologne)
4. Cruel Gardenia (eau de parfum)
5. Cuir Beluga (eau de parfum)
6. Habit Rouge (eau de parfum)
7. Insolence (eau de parfum)
8. Iris Ganache (eau de parfum)
9. Jicky (eau de parfum)
10. L'Heure Bleue (eau de parfum)
11. L'Instant (eau de parfum)
12. L'Instant pour Homme (eau de parfum)
13. Mitsouko (eau de parfum)
14. Nahema (eau de parfum)
15. Rose Barbare (eau de parfum)
16. Samsara (eau de parfum)
17. Shalimar (eau de parfum
18. Vetiver (eau de toilette)

The case retailed for $3,500.

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Guerlain Heritage Case #1 c2008

For its 180th anniversary in 2008 Guerlain issued a luxurious leather coffret called the "Guerlain Heritage Case", containing a collection of 18 of the house's fragrances best representing its perfume history since 1828.


Only 204 copies of this limited edition case were made. The labels on the bottles are inspired by historic Guerlain labels from the Art Deco period.

"A precious and elegant leather showcase that opens to reveal 18 iconic fragrances. From Eau de Cologne Impériale, composed for Empress Eugénie in 1853, to Guerlain's newest scent, Cruel Gardénia, created in 2008. This case is a vision of elegance, a symbol of rare and refined luxury and a prestigious gift to celebrate a unique fragrance heritage."

The leather case includes Angélique Noire (eau de parfum), Bois d'Arménie (eau de parfum), Cologne du 68, Cologne Impériale (eau de cologne), Cuir Beluga (eau de parfum), Habit Rouge, Insolence (eau de parfum) , Iris Ganache (eau de parfum) , Jicky (eau de parfum) , L'Heure Bleue (eau de parfum), L'Instant (eau de parfum), L'Instant pour Homme, Mitsouko (eau de parfum), Nahema (eau de parfum), Rose Barbare (eau de parfum), Samsara (eau de parfum), Shalimar (eau de parfum)and Vetiver (eau de toilette).

The case retailed for $3,500.


Our friend "Monsieur Guerlain" has posted that "In the collector's box for Guerlain's 180th anniversary in 2008, there was a labelling error: the Jicky bottle contained L'Heure Bleue, while the L'Heure Bleue bottle contained Jicky." Photos by Mr. Guerlain.

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Vintage 1930s- Guerlain Perfume Tester Rack Version #2

Vintage late 1930s-early 1940s Guerlain Perfume Tester Rack, looks like it is clear lucite, which would have sat on the counter at the Guerlain boutiques or in the department store where Guerlain perfumes were sold. 

As you can see from the vintage illustration, the most popular Guerlain perfumes were presented:

• Shalimar
• Jicky
• Vol de Nuit
• Dawamesk
• Coque D'Or
• Mitsouko
• Bouquet de Faunes
• Geranium D'Espagne
• A Travers Champs
• Apres L'Ondee
• Lavande
• Rue de la Paix
• Liu
• Djedi
• Vetiver

Curiously, I do not see Sous Le Vent represented...

The bottles are clear glass with glass stoppers with daubers that reach all the way down. Their white labels display the red Marly horse logo.

photo by scansione0002

Bora-Bora c2010

Bora-Bora: Created in either 2010. First noted by Octavian Coifan as seen in Madame Figaro magazine. This perfume was a limited edition created by Thierry Wasser.

Rare Guerlain Perfume Coffret c1842-1914

(15 Rue de la Paix period 1842-1914) "Bouquet of Princess Alice" "Double Rose Extract" Exceptional and rare oval cabinet veneered rosewood, friezes wrapped in gilded bronze, richly inlaid motifs in ivory on its cover, padded interior, including three bottles of extract section and cylindrical form decorated with a blue opaline mount pomponne ornate, decorated each capsule reserve a macaroon Paris porcelain polychrome decorated with flowers, with their colorless glass stopper, two bottles emblazoned with the label titled Guerlain, 15 rue de la Paix. Above. 7 cm each. 

Photo and description from Lombrail-Teucquam Auction 2009.

Eau de Lingerie c2013

Guerlain has decided to enter the world of clothing, by way of a limited edition lingerie line in connection with Absolutely Pom, which features a unique scented fabric fragrance, Eau de Lingerie, which is meant to be sprayed onto lingerie. The perfume was released on Valentine's Day, 2013, as a part of Les Elixirs Charnels collection.

Marie Claire c1996

Marie Claire: In 1996, Guerlain created an eau de par­fum for the tenth anniversary French edition of Marie Claire mag­a­zine — limited to only 1000 examples — which were assigned to recip­i­ents by way of a com­pe­ti­tion.

Heliotrope Blanc 000 by Guerlain c1870

Héliotrope Blanc 000, created in 1870, very popular during 1878-1883. The 000 after the name means that this is a triple-strength floral extract.

Heliotrope is a sweet-scented plant which is called Heliotrope because it follows the course of the sun. After opening it gradually turns from the east to the west and during the night turns again to the east to meet the rising sun. The Ancients recognized this characteristic of the plant and applied it to mythology.

Guerlain's Historical Cosmetics

Pierre-Francois-Pascal Guerlain was born in 1798 in Abeville. In 1817, he began a career as a "commited merchant" in the House of Briard, which manufactured and sold perfumes. Soon, he was hired by the House of Dissey et Piver, a cosmetic and perfume house, where he worked as a salesman and helped create perfumes.

In 1828, at the age of just 30, Pierre-Francois-Pascal Guerlain opened his first boutique, at 42 rue de Rivoli,an arcade-lined street located in the heart of Paris. Fortunately, this was also the location of the fashionable Hotel Meurice, a favorite haunt of the British high society.

To exploit this fact, he used his knowledge of popular British toiletry products from his days as a salesman, Guerlain began his business by importing upscale products from Britain, but he was soon developing his own, original, trendsetting formulas for toilet waters, scented toilet vinegars, soaps, creams, pomades, cosmetics, perfume extraits and perfume essences for handkerchiefs. many of the products bore English writing on the labels. He used imported ingredients for cosmetics: cochineal from Goa, alum and vermilion from China, and myrrh and rose water from Persia.

He created recipes similar to those from Dissey et Piver, namely Serkis de Sultanas, which they sold as Serkis de Serail, a skin whitening cream, the so called Secret of the Harem. Other products such as Cream de Perse, a Persian face cream, was also produced by both houses.

These swanky products were all the rage with the British aristocrats, especially the young Queen Victoria for whom Guerlain created the perfume Bouquet de la Reine Victoria in honor of her ascension to the throne.

Not long after the Guerlain boutique was opened in 1834, he offered his products to the French market, and it was a most popular and natty place for ladies to purchase the latest skincare and cosmetics.

A fashionable Parisian lady during the 19th century may have used Guerlain's perfumed vinegars to scent her apartment with the Vinaigrillon Seville, which she could also use to heal cuts or sores on her body.

The lady would have also used Guerlain's famous Savon Sapoceti, a rich soap, made up of whale blubber to cleanse her body and whiten the skin. It could be had in either a jasmine, ylang ylang, frangipani, heliotrope, benzoin, acacia, verbena, gardenia, honey or rose, or even one of Guerlain's special perfumed blends, Fleurs de Alpes, Huile d'Amande, or Marcehal Duchesse.

A long soak infused with L'amidon de Guimauve, a starch made from the marshmallow plant, would have softened the bath water.

When she wanted to remove superfluous hair on her face, neck or arms, she could mix some of Guerlain's Epilotoire with a bottle of its Prepared Water to create a hair removing paste.


After bathing and depilating her unwanted hair, she may have dusted her body with Poudre d'Amande in a cloud of pulverized almonds.

To cleanse her face she may have used Laits d'Iris ou de Concombres, a cucumber and iris infused milk from a glass bottle, followed by the citron based astringent, L'Essence de Cedrat or Eau de Pearl to tone her skin and shrink her pores.


By massaging Crème à la Fraise, in a white porcelain jar with a small strawberry molded on the lid, or Creme Emolliente au Suc de Concombres, a cucumber cream, from white porcelain jar, this would moisturize and freshen her face.

To lighten her skin's complexion she may have used some Lotion de Golwond, or the cold cream made up of snails, Creme Froide de Limaçons or the pearly white cream of Blanc de Perles. If she had a blemish a little dab of Creme Camphrea, a so-called miracle cream, from a tin pot would help, it was promoted to make your skin look like one of the porcelain dolls from your childhood.



Before bed, she may have slathered on night cream, possibly Creme Lenitive, an analgesic cream to smooth the skin and to make to maintain its elasticity, and to fade age spots or freckles, she would use Creme Patti or Creme Nivea, both from white porcelain jars.

To clean her teeth, she would use Tresor de la Bouche, a vegetable powder based tooth powder she would moisten with water, it was advertised as preventing tooth decay and would not harm the enamel on the teeth.

To ensure that her mouth was freshened, she would have swished with either L' Elixir de Guerlain, a balsamic antiseptic mouthwash to keep her gums and teeth strong and healthy, or Alcoolat Cochlearia et de Cresson, a watercress infused mouthwash..

To give her complexion a little color, she may apply Serkis de Sultanas, the secret formula of the harem queens. This would be followed by a dusting of Poudre de Lys or Poudre de Cypris culled from its decorated cardboard box with a swansdown puff to cut down on the shine and give her an alabaster like complexion.

To bring a natural glow to her visage, she may have rubbed a little liquid blush, Bloom of Roses on her cheeks with a cotton ball, or swiped a little powdered Rouge au Carmin de Chine or Rouge de Damas on the apples of her cheeks which was pressed into a small glass mortar decorated with gold.

A genteel lady would have used Roselip, a subtle rose-tinted lip balm housed in a tiny Sevres porcelain pot, but a more adventurous lady may have applied a little Rose du Moulin, a rosy lip colour with her finger from a small green glass tub or Extrait de Rose from a glass bottle.

The more daring woman may have even lined her eyes with La Pyrommee, an Arabian style kohl powder for the eyes kept inside an ivory tube decorated with an eye motif. Advertising of the era told a story that Pierre-Francois-Pascal Guerlain learned the secret formula from an Armenian Pasha who gave it to the ladies of his harem

To keep her body moisturized and supple throughout the day, she may have rubbed on some Creme Nivea to her arms and legs and during winter or harsh, windy weather, when her skin needed more protection, a thicker emollient the Cold Cream of Roses would have made sense.

 If she was a nursing mother, she may have applied Baume de la Ferte, a balm made from the tannins in Bordeaux wine, benzoin, beeswax and almond oil, to soothe her chapped nipples, the antiseptic qualities of the benzoin and wine tannins would promote healing. Years later in the 20th century, the formula for this balm would be used to restore flexibility to the lips.

She may have then used Crème de Perse to soften her hands, removed her cuticles with Pate d'Amande au Miel, a honey and almond paste, and applied a little Huile de Rosat to give a rosy gloss to her nails..

Her hair would be cleansed with L'Eau de China, to condition her hair, she would have used the Veritable Moelle de Boeuf, a pomade made up of beef marrow to promote hair growth.
To complete her hairdressing, hen she would have applied some l'Eau Lustrale, a liquid hair groom which would have gave it a lustrous shine. A touch of either Veritable Graisse d'Ours or Graisse d'Ours Liquéfie, pommades made of bear's grease, would help keep that jaunty cowlick from popping out from her coiffure in addition to strengthening and prevent color fading of the hair.

Before heading outside she may have applied Pate a L'Huile d'Amandes de Pistache, a pistachio paste made with almond oil, to make skin supple or Creme Huve de la Providence to her face to protect it from the sun's rays.

Her toilette would be complete with a splash of Esterhazy Bouquet, a cologne rumored to have aphrodisiacal qualities was a blend of orange blossom, rose, vetiver and vanilla. Her copy of Le Journal des Elegances, a fashionable magazine of the time, even had its pages of a special edition sprinkled with the famed essence.

Fashionable cosmetic and skin care products were:

19th century:

• Cold Cream of Roses (1828) 
• Veritable Graisse d'Ours (bears grease hair pomade, c1830) 
• Veritable Moelle de Boeuf (beef marrow pomade c1830) 
• Savon Sapoceti (soap, made up of whale blubber, c1830 -1960) 
• Guerlain's Saponaceous Ambrosial Cream (emollient shaving cream soap for men, c1835) 
• Guerlain's Shaving Cream (made of almond oil and the finest perfume, c1839) 
• Crème à la Fraise (strawberry face cream, c1840-onward) 
• Bloom of Roses (liquid blush, 1840) 
• Otto Rose Soap (soap perfumed with otto of roses, c1840) 
• Rouge au Carmin de Chine (blush, 1840) 
• Rouge de Cour (Court Rouge, a blush,1840) 
• Rouges de Carthame (Safflower Rouge, a blush, 1840) 
• Rouge de Damas (Damascus Red, a blush, 1840) 
• Creme Emolliente au Suc de Concombres (cucumber face cream) 
• L'Essence de Cedrat (Citron based facial astringent) 
• L'amidon de Guimauve (bath water softener made up of marsh mallow starch) 
• Laits d'Iris ou de Concombres (cucumber and iris milk, cleanser) 
• Lotion de Golwond (a skin bleach) 
• Creme Froide de Limaçons (a cold cream, made from snails) 
• Blanc de Perles (Pearl White, a skin lightener) 
• Creme Camphrea (a zit cream, c1870) 
• Creme Lenitive (an analgesic cream to smooth the skin and to make to maintain its elasticity) 
• Creme Nivea (skin bleaching cream) 
• Creme Patti (skin lightener) 
• Tresor de la Bouche (a vegetable powder based tooth powder) 
• L' Elixir de Guerlain - Dentifrice Antiseptique (antiseptic mouthwash) 
• Alcoolat Cochlearia et de Cresson (a watercress infused alcoholic mouthwash) 
• Serkis de Sultanas (a tinted face cream) 
• Pate d'Amande au Miel (Honey and almond paste) 
• Poudre de Lys (face powder) 
• Poudre de Cypris (Cypress Powder, a face powder c1890) 
• Poudre de Cygne (Swan's powder, a face powder) 
• Poudre aux Fleurs (Powder of Flowers, face powder ) 
• Alba Pulvis (white face powder) 
• Roselip (rose tinted lip balm) 
• Extrait de Rose (liquid lip tint) 
• Baume de la Ferte (nipple balm made from Bordeaux wine tannins, benzoin, beeswax & almond oil, c1878) 
• Ne M'Oubliez Pas (the first lipstick from 1870) 
• La Pyrommee (kohl, a powdered eye liner, from 1878-1940) 

20th century:

• Lotion Vegetale (a hair dressing first made around 1900, came in various scents) 
• Secret de Bonne Femme Creme Pour le Visage (face cream, scented with Apres L'Ondee perfume, 1904-2001) 
• Rose du Moulin (Moulin red, a blush, a play on the name Moulin Rouge, made from 1907-1950) 
• Rouge d'Enfer (Rouge Inferno, first indelible lipstick c1924) 
• La Poudre C'est Moi (face powder scented with Shalimar, created in 1925) 
• Stilboide Fluide (a hair dressing, used to add lustre and fix the hair, created in 1923. It was perfumed with Jicky, L'Heure Bleue, Shalimar, Mitsouko, Fleur de Feu,Sous Le ent and Hegemonienne ) 
• Creme au Citron (a lemon scented moisturizing face cream c1930) 
• Huile Pour Brunir (tanning oil, 1936) 
• Cremaliment (1941) 
• Emulsion Ambrosia (anti aging serum c1950) 
• Creme Super Nourissante No.2 (1952) 
• Hydroserum (1955) 
• Creme Hydrante Pour Le Corps (Body Moisturizer in various scents, Shalimar, Ode, Mitsouko, L'Heure Bleue, Chant D'Aromes, Chamade) (1959) 

Bloom of Rose

Milk of Cucumbers

Creme Froide de Limacons

 

 

Secret de Bonne Femme

La Mode, 1838:

"Guerlain, located on Rue de Rivoli, remains our favorite perfumer. He offers wonderful products, perfect for the winter months. To combat chapped skin, there’s Oléine Emulsive for frostbite, and Baume de la Ferté, which is ideal for young hands busy with writing tasks. For keeping the smooth hairstyles of women intact, even in the chilly January air, there’s Crème Sidonia. A visit to Guerlain is full of delightful discoveries for both buying and gifting. Resting in his shop feels like sitting near a field of roses or under the shade of orange trees."

La Mode, 1838:

"In the world of perfumery, the perfumer plays a crucial role in extending the beauty of spring into the winter months. They capture and prolong the enchanting scents of flowers, ensuring that their fragrances continue to delight throughout the snowy season. To achieve this, a perfumer must study the finest and most delicate aspects of nature, immersing themselves in the intense aromas of roses, lilies, tuberoses, and orange blossoms.

GUERLAIN, seeing that flowers are fading with the good weather, is busy inventing new eaux, new essences, and new bouquets.

When Guerlain sends out its representatives, they are directed to the most poetic and cherished regions—like the fields of Provence, the islands of Hyères, the plains of Italy, and the gardens of Naples and Palermo. Since smooth hair has replaced curly styles, there has been a need for a product that provides shine and hold. Ancient pomades and oils were inadequate for the sleek and polished look required. Guerlain has addressed this need with Crème de Cydonia, a revolutionary product that gives hair a brilliant and smooth finish, solving a longstanding problem for both hairstylists and women.

Crème de Cydonia represents a complete revolution in hair care, surpassing older products and providing a tasteful and effective solution. Guerlain’s Eau Lustrale has also gained popularity for its benefits to hair care, with demand rising both in France and abroad. 

No matter how much he rubs his forehead and strains his genius, he won't do better this winter than his Oléine Émulsive."

 

 

"

La Mode, 1838:

"We can’t finish listing the fashion trends we noticed last week without mentioning Guerlain's perfumes. Whether in the countryside, at the waterside, or in Paris, we recognized them this summer when flowers seemed to compete with the skilled perfumer. But now that the roses have faded, the orange blossoms are being brought into greenhouses, and the tuberose, heliotrope, and carnations have finished scenting the gardens, fashionable society is returning to Guerlain's store for its delightful fragrances, seeking refuge from the autumn winds and winter chill.

Recently, we saw eight beautiful, heraldic carriages parked in front of the store. As the icy breath of January approaches, the crowds will gather under the arcades, remembering with gratitude the soothing Oléine Émulsive and seeking the Baume de la Ferté, without which faces would become weathered and chapped."

Some photos used in this blog were culled from Beautesse.at

Sapoceti c1828

Created in 1828, Sapoceti,  was a rich soap made of whale blubber. It was meant to cleanse not only the body, but to whiten the skin as well. Guerlain registered this as a trademark in 1926, again in 1967 and the trademark finally expired in 1987.

Quand Vient La Pluie c2007

Quand Vient La Pluie: ("When the Rain Begins"): launched in 2007, a limited edition fragrance for women. It was created in cooperation with two noses, Thierry Wasser and Sylvaine Delacourte.

The perfume was created as an homage to the successful Apres L'Ondee (“After the Rainstorm”) perfume, but as co-creator Sylvaine Delacourte explains, "to treat Après l'Ondée in a more contemporary way, with an intenser and more addictive base."

Vintage 1930s Guerlain Perfume Tester Rack

Vintage 1930s Guerlain perfume tester rack, would have sat on the Guerlain counter either at one of their boutiques or at the department store where they were sold. The rack is made up of wood and metal and measures 9" in length and is 2 1/2" wide.  It can hold up to six glass tester bottles. Each bottle stands 2 3/4" tall and features a glass stopper with a full length dauber. Two of the bottles have labels for Shalimar (c1925) and Sous Le Vent (c1933).

Photo by ebay seller looknforperfs

Additional tester bottles that would have been used in this rack.

Vega (c1936), L'Heure Bleue (c1912) and Jicky (c1889)

Photo by drouot