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Wednesday, January 30, 2013

Fol Arome c1912

Fol Arome: Created by Jacques Guerlain in 1912, I found a reference to this perfume being sold in 1896, so I think the 1912 version may have been reworked or just relaunched.

c1918 ad

Fragrance Composition:

What does it smell like? It is classified as a warm, aromatic floral fragrance for women. It was described as a warm perfume of tropical flowers and woods.
  • Top notes: jasmine, anise, lavender, bergamot, cinnamon, green pepper
  • Middle notes: jasmine, daffodil, rose, bouvardia, mint, clary sage, marjoram, orris, pepper
  • Base notes: French Guiana bois du rose, sandalwood, musk, carnation, sweet acacia, vanilla

Evening Star, 1913:
'"Rue de la Paix is softly sweet, restful, nothing pungent, but haunting and even makes a crave. Costs $5 for the smallest bottle, of scarcely seventy grams liquid contents. Guerlain's 'Fol Arome' is a perfume of flowers, but of what you would call tropical flowers. It is a warm perfume, as a pineapple of banana compared to an apple. there are also tropical woods in it, cinnamon, santol, aromatics like pepper, and green peppers and bois du rose, not what we called rosewood, but an odorous wood, very light, from French Guiana. The elder Guerlain says that they have several tropical essences which are a secret of their house."


Presented in a ‘Bouchon Cœur’ bottle (parfum) in various sizes made by Cristalleries de Baccarat. 
Also sold in the quadrilobe flacon (parfum) and the Goutte flacon (eau de toilette). I believe it may have also been available in the Montre flacon (eau de cologne).

photo by Lombrail-Teucquam

Photo from Margo

photo by ebay seller voldenuit2

Fol Arome - (1912) Extremely rare and exceptional bottle decanter-style "Vinaigrier Ottoman" colorless glass molded pressed cylindrical section, the lobed bulbous belly, high funnel neck, richly decorated with polychrome painted designs of oriental hand stopper olive red and blue painted richly accented with gold, edited by Pochet et du Courval glassware. Model available at that time on special order. Top:. 21 cm. Photo by Lombrail-Teucquam

Fate of the Fragrance:

Still being sold in 1941. In 1947, a re-launch of the original was released. It was still being sold in 1953.

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