Fleur de Feu c1948

Fleur de Feu: (Flower of Fire) Created by Jacques Guerlain in 1948, in USA in 1949, the name comes from the idea of flowers rising from the flames – like a phoenix. This was Guerlain’s first perfume after the World War II. Also created to celebrate Guerlain's 120th anniversary. Packaged in a fluted crystal bottle encased in a chest of grey suede embellished in gold.

Barrier Miner (Broken Hill, NSW : 1888 - 1954), Monday 12 February 1951, page 8

Fragrance Composition:

What does it smell like? It is classified as an aldehydic floral fragrance for women. Spicy flowers layered over the Guerlinade accord.

• Top notes: aldehydes, honey, jasmine, bergamot
• Middle notes: jasmine, lily of the valley, rose, ylang ylang, violet, musk, sandalwood, sweet acacia
• Base notes: heliotrope, tonka, vanilla, orris

The New Yorker, 1950:

"Fleur de Feu, a fragrance or rare fascination, combining the delicacy of flowers with the drama of flame in this compelling bouquet. 2/3 oz $14.00."

Fleur de Feu retailed for $14, $24 and $45 in 1951.

L'Atlantique, 1952:

"Despite its name exotic name, the latest Guerlain perfume, 'Fleur de Feu' is a delicate flower scent of which someone has said that "it has the freshness of dew, the aroma of a field of flowers in the dawn." It is a perfect scent for the woman who likes alluring subteley instead of strength."

Bottles:

Presented in a 2 ½ oz and 4oz bottle called by the same name.

Also available in ‘Capsule’ flacon, the quadrilobe flacon (parfum), the Goutte flacon (eau de toilette) and the Montre flacon (eau de cologne).

photo by ebay seller moschino69

Photos by agspoincare, ebay and hpprints.

Fate of the Fragrance:

Still being sold in 1959. Discontinued, date unknown.